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Ecosystem Expanded: Centra

Laura Gavrilă

There are over 26 million eCommerce sites across the entire globe, with more and more being created every single day. Having this in mind, the natural question is: How do you make your eCommerce projects stand out from the crowd?

Centra, a headless eCommerce platform, stands at the forefront of this revolution, offering unparalleled flexibility, scalability, and performance. This article delves into Centra's role in transforming eCommerce experiences, particularly when integrated with Storyblok, through the lens of detailed case studies from Made People’s collaborations with brands like Stronger, Röhnisch, Mini Rodini, Astrid Lindgren, and Xlash. Additionally, we look into Cloud Nine's collaboration with Davida Cashmere.

Section titled Centra - the heart of headless eCommerce innovation

Centra's headless eCommerce platform is designed specifically for medium to enterprise-sized fashion and lifestyle brands running a Direct-to-Consumer and/or wholesale eCommerce business towards the global market. Unlike traditional platforms, Centra provides a more adaptable, efficient, and scalable solution, allowing brands to focus on expanding their fan base and market reach without being bogged down by technological limitations.

Section titled The Storyblok x Centra Integration

The integration of Centra with Storyblok represents a technical leap in eCommerce. This combination brings together Centra’s robust API for managing eCommerce operations with Storyblok’s flexible content management capabilities. This synergy enables seamless content updates and real-time management, crucial for brands operating in multiple markets with varying needs.

Centra's technical prowess lies in its API, which seamlessly integrates with Storyblok’s eCommerce field-type. This allows for dynamic content management and real-time updates – essential for global brands operating in a fast-paced digital environment. The integration empowers businesses to efficiently manage digital content and adapt to diverse market needs.


Read more about the Centra integration here.

Quote from Jonathan Selander, Co-Founder and CEO at Made People

The combination of Centra and Storyblok allows us to take any data from anywhere and make sense of it both to the editor and the consumer. It really stands out compared to other similar solutions in speed of development and flexibility.

Jonathan Selander
Jonathan Selander
Co-Founder and CEO at Made People

Section titled Crafting Davida Cashmere’s Online Presence

Cloud Nine leveraged Storyblok in partnership with Centra to overhaul Davida Cashmere's online store. This led to a 55% increase in conversion rates and substantial improvements in SEO. Centra’s dynamic eCommerce capabilities, combined with Storyblok’s modular design system, allowed Davida to create a sophisticated, brand-aligned online presence.

Section titled Xlash's Strategic Shift to Centra

Xlash, developed by Made People, scaling rapidly in the beauty sector, overcame the challenges of a fragmented WordPress system by transitioning to Centra and Storyblok. This move resulted in a doubling of organic traffic and a 90% increase in mobile traffic, illustrating Centra's capability in managing diverse market demands and enhancing the customer experience.

Quote from Jonathan Selander, Co-Founder and CEO at Made People

We always have in the back of our heads that we are creating something, and therefore, we need to make sure any deliverables to an organization can be easily understood and that it also inspires them in their day-to-day content creation and management.

Jonathan Selander
Jonathan Selander
Co-Founder and CEO at Made People

Section titled The future of eCommerce with Centra

As we advance, the eCommerce landscape is set to evolve further. Brands need solutions that offer not just personalization but also operational efficiency. Centra, with its headless architecture, is poised to lead this transformation, enabling businesses to stay agile and responsive to emerging trends and consumer behaviors.

Reach out to Centra's team to learn more about the fantastic solutions they provide.