How Made People used Storyblok to optimize growth and rebrand for Stronger

• Headquarters: Stockholm, Sweden
• Technology Stack: Nuxt.js, Centra, Findify, Klaviyo, Flowbox, Ingrid, ReBOUND, Yotpo, and Cloudfare

In the run-up to Black Friday 2020, Stronger, a fast-moving fashion brand, unveiled its new eCommerce website with Storyblok. With their previous Magento setup limiting their growth, the new site tested their limits and performance. Stronger's website experienced increased conversions, reduced costs, and expanded global support for customers with the help of Swedish agency, Made People.

Challenges That Hindered Stronger’s Business Growth and Customer Experience

Stronger was previously using Magento and was used to a more monolithic structure. Several factors hindered Stronger's digital experience, including:

• A rigid tech stack that restricted developers, limiting their adaptability to new technologies
• Friction between internal workflows prevented focus on delivering content
• Time-consuming limitations in usage where the site was being handled by two developers who focused on the backend. Content had to be updated manually, resulting in bottlenecks
• Complications with managing localized content where each piece had to be updated manually per market

Stronger needed a more reactive solution to achieve fast business growth and rebrand for the international market. To achieve that growth, Stronger turned to Swedish agency, Made People to help fill the gaps and aid in rebranding as part of their international strategy. Made People showed them an ecosystem of different services and tools to build future-proof experiences. They would merge all their sites into one uniform domain, making it more manageable.

Why Did Made People Choose Storyblok for Stronger?

Stronger wanted something that could work for 4 to 5 years to future-proof their business. They sought to migrate to a CMS and stack that could adapt to future customer experiences. Storyblok was perfect for Stronger's desire to grow, focus on content for their customers, and tap into new markets. Apart from this, the main strengths that were also found included:

• The choice of using a great headless API in line with Storyblok’s eCommerce field type and build Stronger’s eCommerce storefront with Centra
• A robust Visual Editor that allows content editors to see changes in real-time
• The ability to custom-build and reuse components that fit the needs of each campaign and project
• Storyblok's best-of-breed setup opens a wide selection of different tools and integrations

Section titled Tools & Integrations That Leveled up Stronger’s eCommerce Experience with Storyblok Tools & Integrations That Leveled up Stronger’s eCommerce Experience with Storyblok

Following this, Made People integrated eCommerce solutions with custom-built components to Storyblok. These are reusable and can be applied to any project, campaign, or brand. The following integrations were connected to Storyblok and used by Stronger:

• Centra: An eCommerce platform handling PIM (Product Information Management), Payment, WMS, and Promotions
• Findify: An algorithm that boosts products within Storyblok. It pulls from Centra's eCommerce engine without any manual effort required
• Klaviyo: A newsletter function that uses Findify and Centra eCommerce to tailor to customers' interests
• Flowbox: A direct Instagram display component that displays images on a website
• Ingrid: Provides end-to-end solutions toward the best delivery experience possible
• ReBOUND: An eCommerce returns management solution
• Yotpo: An eCommerce tool managing customer reviews, referrals, visual loyalty, and SMS marketing.

Section titled Localizing for Each Customer’s Language Localizing for Each Customer’s Language

The beauty of localization and translations in a headless CMS is the ability to do it once and apply it everywhere. This is crucial for stores with customers who prefer different locations, languages, or currencies. With an in-app personalization component, the process is simplified. The component pulls certain product lines from Centra's eCommerce engine for specific markets. In Stronger's case, Stronger caters to over 120 countries, 8 languages, and 7 currencies.

Section titled A ‘Stronger’ Site A ‘Stronger’ Site

Stronger's growth has expanded into 7 new markets, with more coming as it sets its sights on further growth within Europe. As a brand that lives to tell its story as it continuously grows, Storyblok has pushed Stronger to new horizons and storytelling capabilities.