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How Made People used Storyblok to optimize growth and rebrand for Stronger

  • Headquarters: Stockholm, Sweden
  • Technology Stack: Nuxt.js, Centra, Findify, Klaviyo, Flowbox, Ingrid, ReBOUND, Yotpo, and Cloudfare

In the run-up to Black Friday 2020, Stronger, a fast-moving fashion brand, unveiled its new eCommerce website with Storyblok. With their previous Magento setup limiting their growth, the new site tested their limits and performance. Stronger's website experienced increased conversions, reduced costs, and expanded global support for customers with the help of Swedish agency, Made People.

Increase in orders
Increase in total revenue
Increase in mobile conversions
Increase in total traffic
  • Quote from Hanny Eldblom, eCommerce Team Leader at Stronger

    Storyblok lets you see everything you do in real time, which is very important for an eCommerce site. For example, if you are deciding on a certain text color, it's important to see how it looks with images. With Storyblok, we can see that in a preview and approve the changes before it goes on the site. I think it's the best tool I've ever worked with.

    Hanny Eldblom
    Hanny Eldblom
    eCommerce Team Leader at Stronger

Challenges That Hindered Stronger’s Business Growth and Customer Experience

Stronger was previously using Magento and was used to a more monolithic structure. Several factors hindered Stronger's digital experience, including:

  • A rigid tech stack that restricted developers, limiting their adaptability to new technologies
  • Friction between internal workflows prevented focus on delivering content
  • Time-consuming limitations in usage where the site was being handled by two developers who focused on the backend. Content had to be updated manually, resulting in bottlenecks
  • Complications with managing localized content where each piece had to be updated manually per market

Stronger needed a more reactive solution to achieve fast business growth and rebrand for the international market. To achieve that growth, Stronger turned to Swedish agency, Made People to help fill the gaps and aid in rebranding as part of their international strategy. Made People showed them an ecosystem of different services and tools to build future-proof experiences. They would merge all their sites into one uniform domain, making it more manageable.

Why Did Made People Choose Storyblok for Stronger?

Stronger wanted something that could work for 4 to 5 years to future-proof their business. They sought to migrate to a CMS and stack that could adapt to future customer experiences. Storyblok was perfect for Stronger's desire to grow, focus on content for their customers, and tap into new markets. Apart from this, the main strengths that were also found included:

  • Quote from Jonathan Selander, CEO and Co-Founder at Made People

    “We want to give our clients an easy start and grow with their technology stack as the business grows, without having to change the whole architecture. With Storyblok, we have the perfect CMS. We can start fast, and simply expand it as we keep tapping into new markets.”

    Jonathan Selander
    Jonathan Selander
    CEO and Co-Founder at Made People
Screenshot from Stronger's website

Section titled Tools & Integrations That Leveled up Stronger’s eCommerce Experience with Storyblok Tools & Integrations That Leveled up Stronger’s eCommerce Experience with Storyblok

Following this, Made People integrated eCommerce solutions with custom-built components to Storyblok. These are reusable and can be applied to any project, campaign, or brand. The following integrations were connected to Storyblok and used by Stronger:

  • Centra: An eCommerce platform handling PIM (Product Information Management), Payment, WMS, and Promotions
  • Findify: An algorithm that boosts products within Storyblok. It pulls from Centra's eCommerce engine without any manual effort required
  • Klaviyo: A newsletter function that uses Findify and Centra eCommerce to tailor to customers' interests
  • Flowbox: A direct Instagram display component that displays images on a website
  • Ingrid: Provides end-to-end solutions toward the best delivery experience possible
  • ReBOUND: An eCommerce returns management solution
  • Yotpo: An eCommerce tool managing customer reviews, referrals, visual loyalty, and SMS marketing.
Stronger's eCommerce web techstack

Section titled Localizing for Each Customer’s Language Localizing for Each Customer’s Language

The beauty of localization and translations in a headless CMS is the ability to do it once and apply it everywhere. This is crucial for stores with customers who prefer different locations, languages, or currencies. With an in-app personalization component, the process is simplified. The component pulls certain product lines from Centra's eCommerce engine for specific markets. In Stronger's case, Stronger caters to over 120 countries, 8 languages, and 7 currencies.

  • Quote from Jonathan Selander, CEO and Co-Founder at Made People

    The big learning is to start small and to grow with the stack. Realize that it can be done and how to reuse things from different projects (with Storyblok). We can reuse all our components, even if they are using a custom layout; we can put all of that, change the CSS, and deliver content that way. We want to take as much to the next one with every project we do.

    Jonathan Selander
    Jonathan Selander
    CEO and Co-Founder at Made People

Section titled A ‘Stronger’ Site A ‘Stronger’ Site

Stronger's growth has expanded into 7 new markets, with more coming as it sets its sights on further growth within Europe. As a brand that lives to tell its story as it continuously grows, Storyblok has pushed Stronger to new horizons and storytelling capabilities.

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