A Toned Up Tech Stack: How Stronger Boosted Orders by 167% with Made People

• Headquarters: Stockholm, Sweden
• Technology Stack: Nuxt.js, Centra, Findify, Klaviyo, Flowbox, Ingrid, ReBOUND, Yotpo, & Cloudflare

Fun, comfortable activewear that actually makes you want to work out? Say less. Swedish activewear brand Stronger (opens in a new window) is all about making you feel your best, boosting confidence, and inspiring a joyful, active lifestyle. A mission that they wanted to expand on a global scale, which required a lot more muscle than their old Magento eCommerce setup could deliver. Stronger needed a more powerful, flexible platform for their growing brand, so they got to work with Storyblok and the Swedish agency, Made People (opens in a new window), to make it happen. The before and after? The brand and website were unrecognisable, resulting in increased conversions, lower costs, and expanded global support for Stronger’s customers.

The grand plan: slimming down their sites to one domain 

From the outset, Stronger had a clear vision: to rebrand for the international market and supercharge the next phase of their business growth. But their old monolithic Magento structure was holding them back, damaging Stronger’s digital experience due to: 

• A rigid tech stack that restricted developers and made adopting new technologies difficult.
• Friction between internal workflows slowed down content delivery. 
• A time-consuming setup where just two developers who focused on the backend maintained the site, and content updates had to be done manually—not fun. 
• Complications with managing localized content, as each piece had to be updated manually per market (we’re sweating just thinking about it). 

Stronger needed a more agile, scalable solution, so it turned to the experts and placed its brand in the capable hands of the team at Made People. The team gave Stronger the services and tools they needed to get their digital ecosystem in shape. Their plan? Merge all sites into one, uniform domain to make things much more manageable for the Stronger team and more seamless for its users on the other side.

The search for a long-term solution that can keep up

This wasn’t a quick fix for the Stronger team; it was a lifestyle change. They needed something that would work long-term (we’re talking 5+ years) and were on the lookout for a CMS and tech stack that could adapt to future customer experiences. New channels? New content? Emerging tech? No stress. Storyblok could handle it with:  

• A top-tier headless API that played perfectly with their eCommerce setup, powering Stronger’s storefront via Centra.
• A handy Visual Editor that allows content editors to see changes in real-time, no more guesswork. 
• The ability to custom-build and reuse components that fit the needs of each campaign and project.
• A best-of-breed setup offering a wide selection of tools and integrations, ready for whatever comes next.

Mixing and matching the right eCommerce tools and integrations

With Storyblok in place, the Made People team rolled up their sleeves and got to work integrating Stronger’s eCommerce stack with custom-built, reusable components. Building a seamless, scalable setup that connects powerful tools, including:

• Centra: an eCommerce platform handling Product Information Management (PIM), payment, warehouse operations, and promotions.
• Findify: a smart algorithm that boosts products within Storyblok, pulling directly from Centra's eCommerce engine—no manual effort needed.
• Klaviyo: a personalized newsletter function powered by Findify and Centra eCommerce, tailored to customers' interests.
• Flowbox: a direct Instagram integration that displays user-generated content (UGC) on a website, driving engagement and social proof.
• Ingrid: provides end-to-end solutions toward the best delivery experience possible.
• ReBOUND: a returns management solution that simplifies the dreaded post-purchase process.
• Yotpo: a powerful tool for managing customer reviews, referrals, visual UGC, loyalty programs, and SMS marketing all in one place.

Personalization across 120 countries, 8 languages, and 7 currencies

Internationalization and localized content sound great…until you’re stuck manually updating translated content on every single page. But it’s 2025, and no one needs to be wasting time on that kind of tedious manual content work. A headless CMS with built-in localization and AI-powered translation (hint, hint) makes it easy to quickly deliver accurate content across all markets.

With this setup, Stronger now effortlessly serves customers in their preferred language and currency, covering 120 countries, 8 languages, and 7 currencies so far. And the personalization doesn’t stop there. Thanks to a personalized in-app component, the Stronger website pulls certain product lines from Centra’s eCommerce engine for specific markets, providing only the most relevant content for each user.

From strength to strength: the future for Stronger 

Stronger has already flexed its international muscles, expanding into 7 new markets so far with no plans on slowing down anytime soon. With plenty more countries on the horizon and a shiny new tech stack powering their global game plan, the team is ready to scale smarter, faster, and with less manual labour for their developers and marketers—no more heavy content lifting.