Björn Borg, the focus of the business is underwear, sports apparel and bags as well as the licensing of footwear and eyewear. Björn Borg products are sold in around 20 markets.
Retail
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Asket is a Swedish fashion brand that focuses on reducing clutter by creating garments that are meant to last forever. They define progress as reduced wardrobes due to garments that will stand the test of time, or in Asket’s words ‘meaningful essentials.’