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Odd Molly

Odd Molly is a Swedish fashion brand founded in 2002, with the vision to create garments that symbolize female strength and courage. The company’s products are sold in its own sales channels and via external retailers around the world, most in Western Europe and primarily in Sweden.

Symbol with a small flag on a hill.

The setup is open to trading in all EU countries, Switzerland and Norway as well as Australia and the USA. The online experience strongly focuses on the actual consumer and is packed with features like AI Merchandising, Loyalty, UGC, advanced CRM, and dynamically adapted payment and shipping options.

eCommerce Engine
Loyalty & UGC

In addition to Storyblok (as their CMS), Centra (eCommerce platform), and Yotpo (Loyalty & user-generated content), uses the a range of state-of-the-art technology to provide a great digital experience.

  • Findify: Merchandising & Search
  • Klaviyo: Email & Newsletter Automation
  • Ingrid: Shipping Engine
  • Klarna: Checkout
  • Adyen: Payment Platform
  • Dragon Slayer: Consumer Engine
Odd Molly Screenshot