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Joyful experiences foreveryone.
When we started Storyblok in 2017, we had a clear vision: To make it easier and faster for marketing and developer teams to deliver impactful digital experiences at scale. And have fun while they’re doing it.
It’s a vision that has seen us grow from a two-person startup into a global headless CMS leader that’s changing the experience of content creation for teams across the world.
Used by leading brands and companies from across the globe
Founders Story
The ‘story’ part of Storyblok
Like all great ideas, Storyblok started as a spark of inspiration.
Founders Dominik and Alexander were working for a digital experience agency when one day they started to scratch their heads and wonder: why the heck is content management so clunky and slow and annoying? 🐌 With their developer hats on, they started to work on a way to solve the day-to-day problems they were having.
And then one day, out popped a prototype for a Headless CMS. They named it Storyblok. And like all proud parents, they loved and nurtured and developed it from that day forward.
Born in Austria, Storyblok is a CMS that was built for the world 🌎 . And as more and more customers and fellow Storyblokers have flocked to get in on the fun, it has grown and grown into the feature-rich, enterprise-ready content management system that devs and marketers love so much today.
Our investors
Our mission
Ship great content
Shipping great content should be fun. So we want to revolutionize content management for mid-market and enterprise businesses by creating a seamless experience that both dev and marketing teams love.
People first
We’re a ‘people-first’ company. So the cutting-edge features we introduce are designed to make the people who use Storyblok’s lives easier. By accelerating the whole content life cycle. By streamlining content workflows. And by making friction-free collaboration between developer and marketing teams possible.
Flexible remote
Our people are the foundation of our mission – we are dedicated to nurturing an inclusive, collaborative and flexible remote working environment that fosters high performing teams, empowering us to scale to $100m ARR and beyond.
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Marisa is creating a culture that thrives
At Storyblok, our people and our values come first. As VP of People, I get to help build a workplace where everyone feels valued, supported, and empowered. I love working with such an intentional team to foster an environment where people can grow, collaborate, and thrive while staying true to our values. It’s incredibly rewarding to see a culture that genuinely cares about people inside and out come to life every day.
Marisa Alves Pereira, VP of People & Org at Storyblok
Charlene drives impact with empathy
Being part of Storyblok is special. As VP of Marketing, I get to work in a culture that values creativity, collaboration, and continuous growth. I’m surrounded by smart, driven colleagues and empowered to push strategies further, raise the bar, and take initiatives to the next level. Storyblok’s commitment to people, innovation, and transparency makes it an inspiring place to make a real impact every day.
Charlene Kale, VP of Marketing at Storyblok
Jonathan inspires growth through collaboration
Being part of the Storyblok community means being in a culture where people truly come first. Leading an outstanding sales team, I have the privilege of supporting talented colleagues, fostering collaboration, and helping our customers, partners, and prospects succeed. With Storyblok’s commitment to innovation, ownership, and people — plus our best-in-class headless CMS offering — it’s an incredibly energized place to grow and make a meaningful impact.
Jonathan Jones, Senior Sales Manager at Storyblok
Things we believe in
The things we believe in are what guide us—values that inspire action, shape decisions, and define who we are. They’re the heart of everything we do.
Put customers first
Our commitment to providing joyful experiences and exceptional value to our customers is at the heart of every decision we make. So we pride ourselves on understanding their needs and working together to foster growth and shared success.
Act like an owner
Honesty and transparency underpin everything we do, and we remain accountable for our work by grounding our decisions in data and facts. Every person at Storyblok is empowered to make impactful decisions that contribute to our collective success.
Innovate boldly, adapt quickly
We love change, embrace fresh ideas, and respond fast to shifting market dynamics. We pivot swiftly when needed, yet stay focused on our goals, maintaining a balance between flexibility and stability to grow in a sustainable way.
Be a problem solver
Our culture of trust lets us focus on finding solutions, rather than dwelling on problems. We prioritize action and resourcefulness, seeing challenges as an opportunity for improvement—and always approach them with a positive mindset.
Learn and grow together
Storyblok is a collaborative and diverse space where every voice is heard. We prioritize action over discussion, driving automation and streamlining processes to maximize efficiency. Through curiosity and continuous learning, we support each other in personal and professional growth.
Manuel appreciates his freedom
I joined Storyblok in March 2022, and it’s been life-changing in many ways. The positive company culture has allowed me to grow and achieve more than I ever thought possible. Working with an international, fully remote team is a privilege, and I’m grateful for my wonderful colleagues. After freelancing for so long, I finally feel more free as an employee, which speaks volumes.
Manuel Schröder, Team Manager Documentation & Learning at Storyblok
Meet our team
Our leadership team
Meet our team
Dominik Angerer
CEO
Dominik is the CEO and co-founder of Storyblok. Before establishing the company in 2017, he built a strong background as a full-stack developer and web performance specialist, working with major agencies. He is also an active contributor to the open-source community and a co-organizer of Stahlstadt.js.
Ask Me About: -Raising venture capital as a tech company - Navigating the US Market - Building a global brand - Innovations in content management - Leadership and vision
Alexander Feiglstorfer
CTO
Alex is Storyblok’s CTO and co-founder, based in Brazil, where he leads the company’s product development. His entrepreneurial journey began in 2009 when he founded a fitness platform and co-founded an eCommerce platform. In 2017, he and Dominik joined forces to launch Storyblok.
Ask Me About: - Machine learning in analyzing user behavior - AI-enhanced accessible UIs - Leveraging AI to optimize engineering workflows - How UI/UX design and engineering industry can adapt to AI impact - AI in decision-making processes - Next big advancements in AI-driven UI
Barbora Winczerova
COO
Barbora is Chief Operating Officer of Storyblok, responsible for all end-to-end operations and organizational infrastructure of the business, including Finance, People, Digital & AI Strategy, Customer Experience and Marketing. She joined Storyblok in 2023 as Chief of Staff, after previously investing in Storyblok’s Series A on behalf of Mubadala Capital and serving as a member of Storyblok’s Board since 2020. Barbora began her career in B2B SaaS before transitioning into management consulting, investment banking, and venture capital.
Ask Me About: - Building and scaling companies with venture capital funding - Transitioning from venture capitalist to company leader - Empowering product teams during the scale-up phase
Charlene Kale
VP of Marketing
Charlene, as VP of Marketing at Storyblok, leads the marketing strategy and execution to drive business growth and redefine the CMS category. Bringing a deep understanding of how different marketing principles contribute to the overall strategy, Charlene has journeyed from Field and Partner Marketing, to being a superstar Head of Growth, and now into her VP role.
Ask Me About: - Industry trends in the CMS world - Building a killer marketing function - Measuring campaign success
Joseph Vranicar
Chief Revenue Officer
As Chief Revenue Officer at Storyblok, Joseph leads global go-to-market strategy, revenue operations, and customer growth across all regions. He brings a track record of scaling high-performance revenue organizations, driving predictable growth, and aligning sales, marketing, and partnerships around a unified vision. Joseph's focus is on building durable, customer-centric revenue engines that accelerate enterprise adoption and long-term value.
Ask Me About: - Revenue & GTM strategy - Sales leadership and org design - SaaS and business model transformation - Enterprise selling and strategic deals - Channels, alliances, and ecosystems - Scaling and transformation leadership
Lydia Kothmeier
SVP of Operations
Since February 2020, Lydia has served as Storyblok's SVP of Operations, focusing on finance, workplace management, as well as legal and compliance matters. Her leadership plays a crucial role in sustaining and advancing Storyblok's success and growth. Drawing from her extensive background in finance, FP&A, business consulting, and experience as an authorized signatory, Lydia brings a wealth of knowledge and expertise to her role today.
Ask Me About: -Financial strategy for startups - Enhancing operational efficiency in remote work environments - Building a startup from the ground up
Marisa Pereira
VP of People & Organization
Marisa is Storyblok’s VP of People & Organization. She plays a crucial role in ensuring the company scales successfully by upholding its values and fostering a healthy culture that guides team collaboration. Together with the People team, Marisa is dedicated to creating an outstanding team member experience, empowering everyone to contribute to the stories that Storyblok helps shape. Before joining Storyblok, Marisa held various global and regional Human Resources roles across multiple industries.
Ask Me About: - Company culture and well-being - Leading a fully remote global workplace - Diversity and gender equality in technology
Sebastian Gierlinger
VP of Engineering
Sebastian is Storyblok’s Vice President of Engineering, bringing over a decade of experience as a developer, team builder, and leader. His expertise centers on CMS systems, with a strong focus on security, performance, and usability. Beyond his professional role, Sebastian is passionate about organizing developer community events and never passes up the opportunity for a good cup of coffee.
Ask Me About: -Balancing innovation and security - Navigating the AI landscape - Maximizing the impact of product launches
Dirk Bernhardt
VP of Finance
Dirk joined Storyblok as VP of Finance in Aug 2025 and leads all finance functions as well as workplace enablement. From his previous experiences, he brings a valuable combination of 'what good looks like' in a mature, global corporation and the experience of having scaled different startups from Seed to Series A/B and exit, as well as managing several equity and debt fundraising events. His objective is to ensure and enable that Storyblok will continue on a lean and effective growth path.
Ask Me About: -Building and scaling finance and operations functions - Business strategy and fund raising - Optimising effective decision-making and navigating biases
Fully-remote, always together
Like all great ideas, Storyblok started as a spark of inspiration.
everyone.
