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From where it all started in 2017 as just an idea, to first Headless CMS that works for all teams – giving flexibility and independence to developers, marketers, and content creators alike.
We’ve grown as a remote-first company with colleagues across 45+ countries.
Founded by Dominik Angerer and Alexander Feiglstorfer while working at agency, Netural, with a passion to craft, launched Storyblok in 2015 as just a prototype that was ready to grow for businesses to build digital experiences. Founded in Austria, Storyblok was made for the world.
The concept of a headless CMS was born in seperating the template’s logic from its content - creating and adding more features and services as we expanded our customer base. Today, we continously strive to make Storyblok for you, our users.
History of Storyblok
First prototype
The first prototype is born, combined with a visual editor with an API-based approach to content management.
Additional features
The Storyblok prototype became more advanced with additional features and services like image resizing.
Storyblok.com
Storyblok opens its doors to the world and launches the first version of storyblok.com — built using Storyblok of course.
10m API requests
Storyblok’s customer base continues to rise, reaching ten million API requests per month for the first time.
Visual Editor
The Storyblok visual editor gets a brand new and improved user interface.
Storyblok Apps
The Storyblok app store launched.
New features
Content staging launched, giving customers the ability to schedule releases and deploy to different pipeline stages.
Public changelog
Preparation for additional data centers & ongoing improvements: Flow and UI improvements, Updated Asset Manager and public Changelog
Website relaunch
Website relaunch of storyblok.com. First logo refresh and color change
Seed investment
Storyblok recognized by global investors - receives a $2.5m seed investment from capital300, Founders Factory & Firstminute Capital
We've grown beyond 230+ colleagues from over 47+ nationalities, living in 45+ countries worldwide as a fully-remote company!
Storyblok V2
Storyblok launches V2. A completely new CMS experience built with new features to shape the future of digital storytelling.
About us
Our Values
The sky is not the limit Our vision is to establish Storyblok as the #1 CMS for the 21st century by shaping the future of digital storytelling through empowering businesses to create and scale better content experiences across all channels
One goal, many paths
We are a diverse community and we celebrate each team member’s unique background and life experience.
Everyone is part of the Story
As a remote company with people living all over the world, each of us holds a key to our success.
We Trust our Talents
We hire highly-skilled, dynamic people who exchange ideas and challenge assumptions.
Craft with responsibility and passion
Meaningful collaboration combined with intrinsic motivation helps us achieve great success.
Treat everyone equally
We are an ever-expanding global team, and we strive to share and embrace our different cultural and work backgrounds.
Gratitude and Respect
We love our customers and our partners and it is a privilege to serve them.
Why do we love working at Storyblok?
Quotes of Storyblok employees
I’m a Storyblok user since 2017 and I’ve joined the company as a developer in 2020 and I couldn’t be happier with my choice. The working environment at Storyblok is genuinely great, which is very important to me as I’m very sensitive to such things. Since everybody is working remotely, there’s a natural understanding of the people’s needs in their daily life. I have a wife and two young kids, and the fact that my family can have my support thanks to the flexibility that I get from Storyblok has a huge impact on the quality of my life. There’s a lot of trust in this relationship. Last but not least: I’m working for a great product, which helps me to stay motivated in my job. I know I’m contributing something which really helps companies and people to achieve their goals. I’m in a really happy place right now!
Christian Zoppi Head of Web, Data and Extensions - Italy
I joined Storyblok in 2021 because it offered a true remote position, showed the salary fork right in the beginning, and for the first 2 months at the job, I was waiting for the honeymoon to be over, for some kind of a catch, or for people to show their true face. But nope, that was the real face: friendly, open, and engaged. Come for the job, stay for the culture and help build the best product on the market.
Elena Granina Partner Success Team Manager - Austria
Storyblok’s working environment helps me to get the best out of myself. The fantastic team inspires and supports me in solving challenges and creating the best possible solution.
Lydia Kothmeier VP of Operations - Austria
I love how people at Storyblok are genuinely friendly - with lots of nice-to-haves, that’s such a GREAT-to-have benefit
Haris Tahic Senior Account Executive - Bosnia and Herzegovina
Every time I joined a new company I always had a little knot in my stomach as, in the past, there were always unpleasant surprises after the first few weeks into the new role. When I joined Storyblok, it was not different, I was again a bit apprehensive not knowing what could be the unexpected surprise…And WOW, really WOW, the surprise at Storyblok was that there were no surprises
Everything that was promised to me was delivered and if there were any unexpected surprises, they were of the good kind. I have been given full trust from the very beginning and independence to do my best job in my own way. I feel empowered that I can give the best of myself and see how my efforts are appreciated and have an impact. If I had to choose another company, I’d choose Storyblok again and again. In terms of work flexibility and freedom, they are the champions. Love hiking up the growth mountain with our fully-remote teams, independently but never alone
Silvia Garrido López Talent Acquisition Team Manager - Spaniard living in Switzerland
Dominik is Storyblok’s CEO & co-founder. He’s also a web performance specialist and has previously worked for big agencies as a full stack developer before founding Storyblok in 2017. He is also an active contributor to the open-source community and one of the organizers of Stahlstadt.js.
Alexander Feiglstorfer
CTO
Alex is Storyblok’s CTO and co-founder, where he is based in Brazil and leads Storyblok’s product development. Alex’s entrepreneurial journey started in 2009 when he was the sole founder of a fitness platform and co-founded an eCommerce platform. In 2017, together with Dominik, the two launched Storyblok.
Barry D'Arcy
VP of Partner
Barry is the VP of Partners at Storyblok, passionate about how digital data and technology can be used to build more diverse and inclusive work practices & transform business models to focus on customer experience. Previous to his role at Storyblok, he worked for a large digital agency in Ireland as a Storyblok Partner, delivering approx. 100 headless CMS projects.
Lydia Kothmeier
VP of Operations
Lydia has been the VP of Operations at Storyblok since February 2020. As VP of Operations, she plays a major role in ensuring that Storyblok remains successful and continues to grow. With background and expertise in accounting, controlling, business consulting, and even experience as an authorized signatory, Lydia is able to apply all the more knowledge to her work at Storyblok today.
Sascha Ploebst
VP of Sales
Sascha is Storyblok’s VP of Sales, committed to spreading the best content experience architecture amongst enterprise businesses. He seeks to shape and actively construct his way in life through contributing to his personal development and is strongly interrelating his personal mission and vision.
Sebastian Gierlinger
VP of Developer Experience
Sebastian is Storyblok’s VP of Engineering as an experienced developer, team builder, and leader with over 10 years of experience in CMS systems, security, performance, and usability as his primary focus points. Outside of work, Sebastian is passionate about organizing community events for developers and is always up for a good cup of coffee.
Thomas Peham
VP of Marketing
Thomas has worked in SaaS marketing since 2014, where he heads the marketing team as VP of Marketing at Storyblok. He is an experienced SaaS marketer, hobby runner, semi-pro photographer, and certified barista.
Samuel Snopko
Head of Developer Relations
Sam is the Head of Developer Relations at Storyblok, where he is a determined community believer and passionate Jamstack developer. You can meet him on stages worldwide, speaking about everything connected to the front-end, the design process, and bridging the gaps between the silos in teams. If you see him - say hi to him - he loves to hang out.
Nikola Milasinovic
Head of Product Design
Nikola is the Head of Product Design at Storyblok. He works closely with the product and marketing team shaping the look and feel of the Storyblok app, website, and more. Outside of work, Nikola enjoys cycling and running.
Our investors
All around the world
A fully-remote company
“Why weigh the location of your employees so highly in your decision-making process?”
Storyblok decided to go fully remote to hire the best talents, give our employees the flexibility of where and when they want to work, giving the reins of finding out the best work and life balance that best suits you, results over hours, and a greater diversity of individuals and talent.
