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eCommerce Marketing Atlas

A completly free 70-page-long guide to modern eCommerce marketing

  • Dive deep into eCommerce Marketing Explore different strategies and learn with concrete examples Gain practical insight and learn to adapt quickly

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What's inside

eCommerce marketing continues to be dominated by content, with "Omnichannel" and "User Experience" at its core.

This eBook functions as a comprehensive handbook, with each chapter tackling a specific marketing issue:

  • Customer journeys and personalized experiences
  • Omnichannel and experience-based marketing
  • SEO and conversions
  • Content automation and AI
  • Headless eCommerce and content management
  • Future-proofing an online business
  • And more ...

* All chapters are supplemented with real-life examples, quick tips, and compact takeaways.

Chapters

Frequently asked questions

  • 01 1. Experience-based and personally tailored eCommerce marketing

    The first chapter is a deep dive into eCommerce marketing fundamentals, supplemented with concrete examples for a better understanding.

    You can download this chapter as a standalone PDF here.

  • 02 2. Customer journeys and personalized experiences

    Learn the 4 stages of customers' journeys and how to use them to your advantage.

    You can download this chapter as a standalone PDF here.

  • 03 3. Storytelling and building a personal connection

    Learn everything about eCommerce storytelling; How to tell your unique story, what does it take to tell a successful brand story, and how to position yourself through values.

    You can download this chapter as a standalone PDF here.

  • 04 4. Automating and optimizing content creation

    This chapter introduces "Content Lifecycle" and "Intelligent Content" as practical strategies. Learn how to optimize the 5 stages of content lifecycle, and how to fully take advantage of AI capabilities to automate your content creation and re-purposing.

    You can download this chapter as a standalone PDF here.

  • 05 5. Setting up your Technology

    An in-depth comparison of the two dominant approaches to eCommerce technologies: best-of-breed vs. all-in-one.

    You can download this chapter as a standalone PDF here.

  • 06 6. SEO and conversions

    Learn everything about SEO and conversions, and how to create exposure while maintaining relevance. This chapter also discusses UX/UI issues in relation to marketing.

    You can download this chapter as a standalone PDF here.

  • 07 7. eCommerce marketing in the near future

    This chapter helps you identify the incoming marketing trends, and how to prepare yourself for them. Each of the 8 cases is backed-up with statistical data.

    You can download this chapter as a standalone PDF here.

  • 08 8. Future-proofing your business

    The final chapter helps you adapt to the new market by offering you the first practical steps you should take.

    You can download this chapter as a standalone PDF here.

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