AVJennings

Grade partnered with AVJennings, a leading Australian residential property developer, to improve the digital experience for homebuyers and modernise its content platform. The existing CMS limited flexibility and made it difficult for internal teams to manage and evolve content. Grade defined a clearer digital direction before designing and delivering a new, mobile-first website using Storyblok. This created a more intuitive user journey and a scalable content system. The results included an 82% reduction in dead clicks, improved organic search performance, and a significantly enhanced mobile experience. With Storyblok, AVJennings gained the flexibility to manage content with confidence while delivering a clearer, more engaging experience for customers.