Badpunkt

The ELMER Group, a German sanitary and heating wholesaler, partnered with ONEDOT to create a unified digital presence for their six regional wholesalers. They developed a new brand, badpunkt.de, consolidating content from six existing websites. The website was built using Storyblok, a headless CMS, which allowed for dynamic, reusable page elements, SEO landing pages, and flexible layout management. The website features a 3D bathroom planner, an online catalog, and a location finder for showrooms. This digital transformation resulted in a high-performance website that simplifies the customer's journey in planning their dream bathroom, demonstrating the power of digital consolidation and intuitive design in enhancing customer experience.