A research study produced in collaboration with FT Longitude. We explain why outdated and inconsistent content is a material business risk in the AI era, costing millions per enterprise company.
Content Debt: A $4.63 Trillion Business Liability
Research produced in collaboration with FT Longitude, part of the Financial Times
This is the content debt crisis no one saw coming. We surveyed 550 senior executives of billion-dollar-plus companies to reveal this startling statistic: content debt is costing the enterprise to the tune of not millions, but trillions.
AI has increased the cost of unmanaged content, eroding annual revenues, and costing hundreds of unavoidable labor hours per week.
This is the cost of content debt, and it's growing every single second.
The global cost of content debt
Every second, outdated content, misinformation, and digital decay cost companies worldwide millions in lost revenue and damaged trust.
- $4.63T
- total cost of unmanaged content today
- $663.4M
- average cost of content debt per organization
- 5.9%
- global average revenue at risk from content debt
Reduce your content debt, speed up content delivery, and lower operational costs with a CMS better suited to the needs of today's enterprise.
Book a call with a member of our sales team who can walk you through the findings in detail.
Time to run the numbers?
Use the content debt calculator and put your own organization to the test. Benchmark your own content operations against the data in this report.
