Content Strategy & Planning

How well do you understand the different ways AI can support content marketing (research, writing, optimization, measurement, etc.)?
How embedded are AI tools and features in your current marketing tech stack?
To what extent does your team use AI tools to guide decisions in content strategy and planning (e.g., topic gaps, audience needs, performance opportunities)?
How familiar are your team with how AI search systems (like ChatGPT or Perplexity) discover and surface content?
How comfortable are you using AI for research tasks like summarizing sources, generating insights, or identifying content gaps?
How developed is your knowledge graph or taxonomy (content pillars, clusters, and semantic relationships)?
How capable are you of creating prompt templates or reusable instructions for efficient AI-assisted work?

Content Creation

How regularly does your team use generative AI (GenAI) tools for ideation, outlining, or rapid content drafting?
Do you use AI for content translation and localization?
To what extent do you use AI tooling to maintain brand and tone-of-voice consistency?
How mature are your human-in-the-loop editing workflows to ensure accuracy, brand tone, and quality?
How effectively does your team create strategic, semantically-rich content that fully covers a topic and its related concepts (rather than keyword-heavy writing)?

Structuring & Optimization

Does your team have defined metrics to measure AI search performance? For example: AI search visibility, citations, and mentions.
How knowledgeable is your team about AI search best practices for content visibility?
Who is responsible for ensuring content is optimized for AI search?
How optimized is your content for AI search (FAQs, semantic markup, contextual data, question-answer structures)?
How effectively do you apply structured metadata, schema, and composable content models across your content?

Distribution & Publishing

How fast and frictionless is your publishing workflow (low developer dependency, efficient tooling, ease of use)?
How easily can your content be reused and published across different channels and platforms?
How effectively do you use AI tooling to personalize content delivery to different audiences?

Performance & Analysis

How systematically do you monitor content performance with AI-supported analytics and recommendations?
How well do you track brand mentions, citations, and visibility in AI search platforms?
How mature is your use of AI search insights to prioritize content updates and new content creation to maintain AI visibility?

Process & Governance

How well do you feel your current tech stack is equipped to support your objectives in AI search performance?
How strong is your team's AI literacy, upskilling practices, and continuous learning culture?
How established are your AI governance frameworks internally (AI guidelines, workflows, best practices, and policies)?

Content Ecosystem Integration

How open is your organization to experimentation with new AI tools and capabilities?
To what extent do you use AI-powered CMS plugins, extensions, or automations to support workflows?
How well integrated is AI across your end-to-end content operations (ideation, creation, approvals, and publishing)?