Personalization that knows where it's going

So every click feels like “you read my mind.”

Personalization sounds magical… until every region needs its own version. Suddenly, it’s a maze of markets, languages, approvals, and tools layered on a CMS that was never built for global reality.

Storyblok brings order to the chaos with structured content, flexible components, GEO-ready integrations, and everything you need to scale across all markets.

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Personalization with Storyblok

Where your content transforms like a chameleon: one brand, countless regional identities.

Architecture built for real-time personalization

Storyblok’s headless, API-first setup delivers the right content instantly - to any audience, device, or channel. Fast, flexible, and ready for constant change.

Infographic depicting content types and blocks: Article, SEO/GEO, Structured Data, Category, Landing Page, Author, and Site configuration.

Structured content for simple personalization

Model your content in modular components you can reuse, vary, and adapt without duplication or chaos. One clean system. Endless tailored experiences.

A webpage editor displaying a pug in a superhero costume. A discussion panel shows comments about updating the page.

Visual editing that brings personalization to life

Preview, tweak, and publish variations in real time. No guesswork, no waiting. Personalization becomes intuitive, joyful, and actually fun to create.

Personalization Integrations that fit your stack

Run A/B tests with our VWO integration within your Storyblok content, personalize user experiences, and optimize conversions. We also offer integrations with Dynamic Yield and Optimizely.

Internationalization that unlocks personalization across regions

Your brand has a global voice and countless local accents. Storyblok gives you the tools to manage languages, variations, and market-specific content effortlessly.

Smiling woman next to a language selection panel with options for Polish, Romanian, Slovenian, and Norwegian under "AI Translations."

Your personalization, supercharged with Storyblok’s AI Suite

AI shouldn’t rewrite your world; it should elevate it. Storyblok’s AI Suite gives your team superpowers: AI Translations, AI Branding, AI SEO, and so much more.

Storyblok Strata - the future of personalization

Strata gives your content a brain. It understands meaning, context, and intent — helping you deliver personalization that feels instantly relevant, no matter the region or audience.

Think of it as the next evolution of global content: smarter, sharper, and incredibly intuitive.

Coming in 2026.

Learn More

Storyblok Strata: See everything, solve anything

With Strata, brands can quickly identify and eliminate content debt, create new content that’s on brand, improve AI access and understanding, and deliver personalization at scale.

Dominik Angerer
CEO at Storyblok

GEO personalization you can ship today

Market-Tailored Value Propositions

Position your product differently in each region based on local motivations, maturity, and buying behavior.

Region-Specific Demand Generation

Launch campaigns that adapt messaging, offers, and content flows per country to match local acquisition trends.

Local Market Merchandising

Prioritize, hide, or curate products and categories per region based on regulations, seasonality, and cultural demand.

International Pricing & Commerce Variations

Display localized pricing, taxes, currencies, and promotions dynamically by region.

Regulatory & Compliance Personalization

Deliver country-specific legal requirements, disclosures, cookie rules, and consent flows without duplicating pages.

Strategic Localization for Conversion

Adapt tone, copy, visuals, and proof points to match cultural norms — improving engagement and conversion across regions.

Market-Driven Content Experiences

Serve different case studies, testimonials, features, and success stories depending on the local industry landscape.

Regional Product Launches & Rollouts

Stage announcements, releases, and campaigns market-by-market without creating chaotic content silos.

GEO-Based Experimentation

Test messaging, layouts, or offers by region to learn which markets need different experiences to convert.

Ready to start? Joy awaits.

Experience why Storyblok is scientifically proven to bring joy (to at least 83% of users).

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