Corporate

Relaunching a website for 6 markets

Headquarters: Kriessern, Switzerland
Technology Stack: Next.js, React.js

swissQprint wanted to upgrade their digital experiences and switch from their in-house solution. Modernizing their tech stack was also a main priority to keep up with the demands of the market. Today, swissQprint uses Storyblok to optimize their website for SEO. This has simplified the sales process, making it easier to attract more leads.

Quote from Mathias Buschor, Marketing Services Manager at swissQprint

We have the best thing that’s out there with Storyblok, with the latest technology. You cannot even compare what we have now to what we had before.

Mathias Buschor
Marketing Services Manager at swissQprint

Section titled Staying ahead of the market with a headless CMS Staying ahead of the market with a headless CMS

The original website was built in-house and needed to catch up with the demands of the market. Furthermore, one key factor was to also be found more easily on Google.

Based on this, swissQprint had some requirements in mind, including:

A headless CMS that helps developers rather than having to upkeep the in-house system
Ease of use for content creators to change and update content in a centralized hub
Integrate an automatic forwarding cue of completed contact forms to the correct subsidiaries
Integration of application processes on the website
Robust product finder and product comparison capabilities on the website
Intuitive image service to allow for quick loading of high-quality images
Localization tools for global expansion in German, English, French, Spanish, Dutch, and Japanese

The team ultimately chose Storyblok to relaunch their website and manage their content.

Section titled A new website for faster lead generation and internationalization A new website for faster lead generation and internationalization

Implementing the new setup took only three months. Storyblok met all the necessary criteria for the relaunch, including:

The ability to use any tool and framework of their choice
The real-time preview and the Visual Editor provide content creators with a true WYSIWYG editing experience
A central hub for all localized content for different markets, without having to deal with many content silos
Flexible nestable blocks for content repurposing and reusability across various campaigns and pages
Localization capabilities for 6 markets and languages