Olymel: Unifying a Multi-Brand B2C and B2B Digital Ecosystem

Olymel’s digital rebuild was a large-scale transformation of its B2C and B2B web ecosystem, including consumer brands like Pinty’s, to replace outdated, fragmented platforms with a unified, scalable architecture across Canada and beyond. The project consolidated Olymel’s corporate, careers, foodservice, and brand websites into a single composable setup powered by Storyblok, AWS Amplify, and Algolia, with strong SEO and accessibility foundations built in from day one. The new Pinty’s site showcases how this architecture comes to life at brand level — delivering bilingual, audience-specific content, richer product data, and smoother journeys from inspiration to purchase. Overall, the rebuild shifted Olymel’s digital presence from a basic information hub to a strategic growth lever, improving consumer engagement, strengthening B2B relationships, and enabling faster updates and future-ready expansion across the entire brand portfolio.