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Founded in Belgium in 1934, Alsico is a global leader in workwear and protective clothing. To streamline its rebranding, the company aimed to centralize its independently managed market websites into a unified platform, enabling content contributions from each market while sharing resources. Anything was chosen to create this solution using Storyblok and Astro. Storyblok’s folder-level translation feature was utilized for organized language management and the Dimensions app was used to enhance content management and optimize hreflang meta tags for SEO. In line with Alsico's sustainability goals, a serverless approach was implemented, significantly reducing the website's carbon footprint.
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