Back-to-Skill: Marketers Glow Up
It’s back-to-skill season, marketers — and this time, the syllabus is worth it.
Dive into 5 on-demand episodes packed with insights from Storyblok marketers who’ve been exactly where you are — juggling deadlines, testing ideas, and finding smarter ways around bottlenecks.
We’ll cover everything from content and SEO to performance and career growth, with tips you can put to work in your day-to-day.
AI is taking the busywork off content teams’ plates — but how do you make the most of that extra brain space?
In this episode, Georgie, Head of Content at Storyblok, gets real about where AI actually helps, where it falls flat, and how to rethink your workflow to get more mileage from every great content idea.
Topics: AI in content · Workflow strategy · Content repurposing · Generative AI · Content performance
SEO can feel like running a race where the finish line keeps moving — you chase rankings, traffic, and every new Google update, only to see the rules change again. Now, AI is stepping in to take the clicks you worked so hard for.
In this episode, Arthur, SEO Manager at Storyblok, cuts through the noise to reveal what’s hype, what’s real, and what will actually keep your SEO — and GEO — ahead in the age of AI search.
Topics: SEO · GEO · AI in search · Content penalties · Technical SEO
In marketing, the mantra is simple: move fast, launch campaigns, don’t let anything break. The reality? Endless approval loops and dev queues that grind even the best ideas to a halt.
In this episode, Thomas, Campaign Manager at Storyblok, reveals how to keep momentum, make faster decisions, and clear the bottlenecks holding your campaigns back.
Topics: Campaign planning · Workflow efficiency · Breaking bottlenecks · AI in marketing
COMING SOON...
Growth isn’t just about chasing numbers or launching big experiments. It’s about knowing which opportunities to run with and which to walk away from.
In this episode, Charlene, Head of Growth at Storyblok, takes you behind the scenes: the decisions, the levers, the lessons that shape her work — and practical career advice for anyone starting out in marketing.
Topics: Growth strategy · Marketing alignment · Data-driven decisions · Career advice
COMING SOON...
In performance marketing, speed is everything — from building high-converting landing pages to testing content fast, it’s about knowing what works, what to avoid, and moving quickly on both.
In this episode, Pedro, Performance Marketing Specialist at Storyblok, shares how marketers can pivot fast, create and refine content without heavy dev reliance, and keep campaigns optimized for results.
Topics: Performance marketing · Campaign optimization · Landing page strategy
COMING SOON...
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