Episode 2: AI+SEO with Arthur 🔍
Search isn’t what it used to be. With AI overviews, zero-click searches, and LLMs reshaping how people find information, marketers are facing a new reality: visibility is no longer just about ranking on page one. The question is—how do you stay relevant when machines do the answering?
Arthur, SEO Manager at Storyblok, cuts through the noise to explain what generative engine optimization (GEO) really means. He’ll unpack whether SEO is dying, what LLMs look for when surfacing answers, and which tactics you can apply today to keep your content discoverable.
You’ll walk away with:
- A clear breakdown of SEO vs GEO
- Actionable tactics to improve visibility in generative AI results
- How to structure content and data so LLMs actually trust and cite you
- Why headless CMS is critical for future-ready SEO strategies
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Watch Arthur’s session
- On demand session
- Language: English
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AI + SEO: Reality Check for Marketers
Search isn’t what it used to be. With AI overviews, zero-click searches, and LLMs reshaping how people find information, marketers are facing a new reality: visibility is no longer just about ranking on page one.
The question is — how do you stay relevant when machines do the answering?
You’ll walk away with:
- A clear breakdown of SEO vs GEO
- Actionable tactics to improve visibility in generative AI results
- How to structure content and data so LLMs actually trust and cite you
- Why headless CMS is critical for future-ready SEO strategies