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It’s very easy to confuse the definition of “omnichannel” marketing. Isn’t it the same as multichannel marketing?

How can you make sure your content finds its audience? This is the essential issue in any online business where content management is the determining factor.

If you look at content as a product, it makes sense to see it evolve through different stages. From its inception as an idea, to its creation, publication, and maintenance, content can go through different stages of its “lifecycle”.

Have you ever looked back on how you purchased something? What made you want to buy that specific product or service? Was there research done before? Were there any pain-points?

Intelligent content is used to describe multi-purposed, adaptable, and streamlined content which has a profoundly different approach from its traditional counterpart.