What's inside
This whitepaper explains what you should look for in an ideal eCommerce CMS, and helps you in making an informed decision.

Many problems that eCommerce businesses face today are directly related to the creation, distribution, and management of content.
This whitepaper explains how an eCommerce CMS adresses these content related issues:
- Personalized omnichannel experience
- Quick response to market trends
- SEO and faster user experience
- Cost reduction
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In our introductory chapter, we give you a brief overview on content management for eCommerce businesses.
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In this chapter, we explain in detail what an ideal eCommerce CMS looks like. You will learn what distinguishes an eCommerce CMS from a generic system.
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Companies usually choose between two options, either an all-in-one suite or a best-of-breed solution. Here, we explain the difference between the two approaches.
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The second part of the whitepaper acts as a comprehensive evaluation guide for readers who are contemplating on settling on a new content strategy.
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An easy-to-follow comparison between the traditional eCommerce CMS and the modern headless eCommerce CMS.
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In the final chapter, you will find a guide that offers you a checklist and the first necessary moves, in case you are thinking of changing your content strategy.
Related content
Learn about the latest marketing strategies & content trends
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Read our blog
Learn how to manage your content and build consistent user experiences across all channels
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Read our developer articles
Enjoy our developer articles and tech tutorial
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Headless CMS explained
Learn about Headless CMS and how to get started
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Blog
Learn how to manage your content and build consistent user experiences across all channels
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Omnichannel Marketing explained
It’s very easy to confuse the definition of “omnichannel” marketing. Isn’t it the same as multichannel marketing?
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CMS for eCommerce
How can you make sure your content finds its audience? This is the essential issue in any online business where content management is the determining factor.
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Understanding "Content Lifecycle"
If you look at content as a product, it makes sense to see it evolve through different stages. From its inception as an idea, to its creation, publication, and maintenance, content can go through different stages of its “lifecycle”.
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Customer Journeys explained in 5 minutes
Have you ever looked back on how you purchased something? What made you want to buy that specific product or service? Was there research done before? Were there any pain-points?
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What is "Intelligent Content"?
Intelligent content is used to describe multi-purposed, adaptable, and streamlined content which has a profoundly different approach from its traditional counterpart.
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Choose a better way to
manage your content
Download our free whitepaper on eCommerce CMS now and give Storyblok a free try.