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Storyblok Adds VWO Plugin for A/B Testing and Personalization

Marketing
Olena Teselko
Try for Free

Storyblok is the first headless CMS that works for developers & marketers alike.

screenshot of the VWO app in the Storyblok menu

Even the most engaging content can benefit from fine-tuning based on real audience feedback. A/B testing provides the clarity to refine ideas, validate assumptions, and publish with confidence.

The new VWO plugin for Storyblok brings A/B testing directly into the Visual Editor, giving content teams the tools to validate ideas, refine messaging, and deliver experiences that truly connect. No waiting on developers, no lengthy setup, just actionable data to guide every content decision.

What you can do with the VWO plugin

Run A/B tests on content variations

Create and compare different versions of headlines, images, CTAs, or copy directly in the Visual Editor. VWO randomly serves variations to your audience and reports on which drives more engagement and conversions.

Personalize experiences by audience segment

Segment audiences in VWO and deliver targeted content through Storyblok. Craft experiences that speak directly to each segment’s needs and preferences.

Test without heavy developer involvement

Storyblok’s drag-and-drop Visual Editor and reusable components make setting up variations fast and safe. No need for full sprint cycles just to try a new headline.

Note:

This release supports content variation testing. Full-page (URL split) testing and multi-variant testing are planned for the future.

Why it matters

Marketers often skip A/B testing because of the setup time, complexity, and reliance on developer resources. With Storyblok and VWO, you can:

  • Test content without writing code
  • Launch experiments in minutes
  • Optimize pages with data instead of relying on assumptions
  • Deliver personalized experiences that increase conversions

Great content is not luck. It is tested, optimized, and built to convert.

How to get access to the VWO plugin

The VWO plugin is included at no cost for customers on Premium and Elite plans. You will need a VWO Enterprise account or another VWO plan with the Developer Plus add-on to run experiments.

How to get started

  1. Confirm you have the required VWO plan.
  2. Enable the VWO plugin in your Storyblok space.
  3. Create a new content variation in the Visual Editor.
  4. Set up and launch your test in VWO.
  5. Monitor results and optimize using VWO’s analytics.

With Storyblok and VWO, you can move from guesswork to growth, delivering the right content to the right audience at the right time.

hint:

Check out the detailed demo to see how the VWO plugin works with Stroyblok

Start testing today

A/B testing and personalization no longer need to be complicated or developer-heavy. With the VWO plugin in Storyblok, editors can create, test, and refine content right inside the Visual Editor, while VWO provides the insights to back every decision with data.

This integration gives teams the freedom to move faster, experiment more often, and publish content that’s proven to perform. From optimizing headlines to tailoring messages for different audience segments, Storyblok and VWO make testing a natural part of your workflow, helping every publisher deliver better results.

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