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Storyblok Integrates VWO A/B Testing and Personalization for Marketers

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New York, NY – August 21, 2025 – Storyblok, the modern headless content management system (CMS) that empowers teams to create, manage, and scale content effortlessly, today announced the launch of the VWO plugin for content teams to run A/B tests directly inside the Storyblok Visual Editor.

For years, A/B testing has been a marketer’s guilty “should-do” that gets abandoned once reality sets in. Traditional tools make testing slow, expensive, and resource-heavy, pulling in developers, designers, and analysts for every tweak. By the time the test is live, momentum is gone and the results barely move the needle.

With the new VWO plugin in Storyblok, marketers can test headlines, images, calls-to-action, and more right inside Storyblok’s Visual Editor, where they are already building content. VWO handles the experiment setup and analysis so teams can launch and learn faster. The result is pages optimized to engage and convert without the bottlenecks.

“Hoping something works isn’t a strategy,” said Dominik Angerer, CEO and Co-Founder of Storyblok. “Now, teams can launch tests in seconds, without waiting for developer bandwidth, and start making decisions backed by real audience insights.”

With VWO in Storyblok, editors can:

  • Run A/B tests without leaving the CMS
  • Test personalized content for different audiences using VWO’s segmentation tools
  • Track results in their VWO account for data-driven decision-making

The plugin is included at no extra cost for Premium and Elite Storyblok plans (with a VWO Enterprise account or Developer Plus add-on). Future updates will add even more testing capabilities, including multi-variant and URL split testing.

Storyblok’s move aligns with a growing demand for faster, more autonomous content optimization. It removes bottlenecks by putting powerful experimentation tools directly in the hands of marketers.

“With this integration, we're giving marketers and editors direct access to real performance data right where they're already working,” said Sparsh Gupta, CEO of VWO. “No more toggling between tools, just powerful A/B testing integrated directly into your content workflow.”

About Storyblok

Storyblok is a headless CMS for marketers and developers who want to make a bigger, faster market impact. It frees you from the pain of legacy CMS platforms and empowers your teams to ship content quickly and build with complete flexibility.

Legendary brands like Adidas, T-Mobile, and Renault use Storyblok to make content management fun and collaborative. It’s Joyful Headless™, and it changes everything.

About VWO

VWO is an experience optimization platform that enables brands to improve their key business metrics by empowering teams to easily run their conversion optimization programs backed by customer behavior data. We provide a suite of tightly integrated capabilities to unify customer data, discover customer behavioral insights, build hypotheses, run A/B tests on server, web, and mobile, rollout features, personalize experiences, and improve customer experience across the entire buying journey. Know more at https://vwo.com/.


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