How Headless AI Is Changing User Experience

With 90% of US shoppers interested in personalization, it’s no surprise that companies are scrambling to provide content tailored to their shoppers’ every need. And now that third-party cookies are on the way out, those businesses will need a new way to create personalized user experiences.

That’s where headless AI comes in.

Headless AI has the potential to revolutionize how brands connect with customers through machine learning capabilities and limitless flexibility. Let’s take a look at what headless AI is and cover how it can impact the user experience.

Section titled What is headless AI? What is headless AI?

Headless AI refers to artificial intelligence programs that operate decoupled from any user interface. This allows for an incredible amount of flexibility as well as robust data collection across unlimited channels and formats.

Because there’s no set frontend, there are minimal constraints on what headless AI can learn and do. You can apply it to many different situations while retaining a centralized data set, making the customer experience expertly tailored and consistent.

Section titled What are examples of headless AI? What are examples of headless AI?

Headless AI can come in a nearly unlimited amount of forms. However, some of the more common types you may see can include:

• Advanced conversational apps
• “Related content” generators based on omnichannel browsing history
• AI-powered search services like Algolia

Section titled Headless AI and the user experience Headless AI and the user experience

Headless AI optimizes the user experience by giving you the omnichannel flexibility necessary to customize content and user journeys like never before. Here are a few reasons why.

Section titled Gather data from everywhere, use it anywhere Gather data from everywhere, use it anywhere

Artificial intelligence relies on gathering information from a large dataset to recognize patterns and provide personalized customer experiences. More data means more accurate results.

Headless AI not only gathers that data across multiple touchpoints, but it also empowers you to use the results anywhere. It provides a fuller picture of your audience as well as better access to them. The result is syndicated, customized content no matter where people access it.

Section titled Focus on core features – not technical functionality Focus on core features – not technical functionality

Because developers don’t have to worry about making their work fit into the constraints of a preset frontend, they can instead focus solely on the user experience improvements.

This also means developers have more time and resources to construct multiple AIs for unique use cases. Different projects often require different AIs, and without having to worry about a frontend, they can instead invest their efforts into creating as many as they need to achieve their goals.

Section titled Stay up to date with your users Stay up to date with your users

Other technology relies on historical user data for relevant recommendations. Unfortunately, this can easily become outdated and have the opposite effect. You’ll know this pain if you’ve ever been served the same ad over and over again for a shirt you looked at once months ago.

Headless AI provides relevant, data-backed recommendations regardless of the device. It also skips over the cookie phase-out issue, making it a smart way to future-proof your tech stack.

Section titled Prioritize efficiency with headless AI Prioritize efficiency with headless AI

Along with all the above benefits, headless AI can save you a lot of time. It reduces the overall company workload over time without sacrificing customer satisfaction or revenue, making it a win-win for everyone.

Section titled AI and headless CMS: Are you AI-ready? AI and headless CMS: Are you AI-ready?

Headless technology isn’t limited to artificial intelligence. The benefits of a headless CMS are equally powerful. With no set frontend and an API-based approach, it expands the benefits of headless AI to your entire tech stack.

If you’re considering AI of any kind in the future, headless CMS also offers a major advantage: since it relies on APIs, you can add any technology you want to your tech stack, and rest assured that it will always integrate seamlessly. This future-proof nature means that no matter how AI technology evolves, you’ll always be ready to embrace it.

Section titled Key takeaways Key takeaways

Personalized customer experiences have become the lynchpin of modern marketing. If you want to provide highly tailored content that will keep your users coming back for more, look to headless AI as the future.