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Top 10 Contentful Alternatives for 2025

Marketing
Gillian Mays

Once a headless CMS trailblazer, Contentful has become an established name around the world. Users love its customization features and growth potential, but even fan favorites aren’t one-size-fits-all. Issues with the tricky interface, less than predictable pricing, and heavy dev workload have some users on the hunt for a Contentful alternative.

Good news – you’re spoiled for choice. There are dozens of incredible CMSs out there. In this article, we’ll go over the top 10 contentful alternatives for 2025 to help kick off your search.

Let’s dive right in!


1. Storyblok (opens in a new window)

The homepage of Storyblok, a leading Contentful alternative

Visual editing, structured content, and complete flexibility

Storyblok is the headless CMS for creating stand-out content experiences – and having fun while doing it, too. Fans love how it gives both devs and marketers what they need from their systems. Editors can work independently with the Visual Editor, developers can stay in control with composable architecture (opens in a new window), and collaboration between the two is seamless thanks to features like customizable user roles and an intuitive commenting system.

Storyblok's intuitive Visual Editor

Collaborating is a pleasure, but it doesn’t stop there. With Storyblok’s enterprise-level scaling capabilities, the sky’s the limit! Create, innovate, and grow at lightning speeds with support from features like:

The benefits of these features aren’t just theoretical, either. Storyblok is consistently recognized by devs and marketers alike as an enterprise-ready favorite CMS:

Ready to try the leading Contentful alternative?

Start using Storyblok for free today

2. WordPress

WordPress's homepage

Familiar and easy to use, but limited in scalability

WordPress remains a household name in the CMS world. Powering countless sites across the web, users have come to rely on its open-source nature and large plugin ecosystem. But while these are convenient for simpler projects, they quickly become roadblocks for the enterprise-minded: costly security risks (opens in a new window), catastrophic plugin conflicts, and severe scalability issues. WordPress can be a great Contentful alternative for mom-and-pop websites. But without modern architecture, it’s likely to disappoint companies with serious content ambitions.

hint:

Don’t believe the hype about headless WordPress. WordPress has a lot to love, but in the CMS world, you just can’t teach an old dog new tricks.

3. Joomla

Joomla's homepage

Flexible but complex, with a fading community

With respectable support for customization and multilingual experiences, Joomla has been a favorite amongst legacy teams for years. Despite this, the classic system has started to show its age recently. Faster-paced content teams are certain to feel the absence of modern APIs and developer tooling. Those with more static needs may not be as bothered.

4. Drupal (opens in a new window)

Drupal's homepage, an open source Contentful alternative

Highly customizable, but heavy and developer-dependent

Drupal offers its users a remarkable spectrum of control. However, all that power comes with a catch: with a steep learning curve, heavy maintenance load, and high complexity, you’ll need to devote a lot of dev resources to the cause. That also means it may be hard to make changes quickly, so growth-minded enterprises may want to consider a different Contentful alternative.

5. Acquia DXP

The homepage for Acquia DXP, a Drupal-based Contentful alternative.

Enterprise-grade, but more suite than CMS

Built on top of Drupal, Acquia sells a full Digital Experience Platform (DXP) (opens in a new window). It’s definitely powerful, but often overkill for teams just looking to publish content efficiently. That means it’s often a good fit for teams that don’t need a lot of flexibility or modularity. More modern teams who prioritize these things might find themselves bogged down by Acquia’s heavy infrastructure.

6. Adobe Experience Manager (AEM) (opens in a new window)

AEM's homepage.

Heavy-duty features, infrastructure, and pricing

For fans of the Adobe ecosystem, Adobe Experience Manager (AEM) can be a solid choice. Famously powerful, it’s also highly complex, meaning marketers can struggle with usability. Dev teams might have an easier time, but face high operational costs. This Contentful alternative’s reliance on the Adobe ecosystem is also worth noting – it offers convenience, but ultimately leaves you with less flexibility.

7. Sitecore XM

The homepage for Sitecore.

DXP-first, CMS-second

Sitecore’s move to the cloud brought a new degree of modularity to the legacy tech stack already popular for its visual tools. However, the complexities of the old ways still haunt some: difficulty onboarding, personalizing at scale, and making quick changes have been reported.

8. Optimizely One

The homepage for Optimizely One.

Great for experimentation, less so for content ops

Thanks to Optimizely’s testing and personalization features, it’s become popular among those who value experimentation in the content distribution process. Unfortunately, there’s a tradeoff: this also means that its CMS capabilities can often feel secondary. Make sure this Contentful alternative can meet all your needs before committing.

9. Contentstack (opens in a new window)

The homepage for Contentstack, a user friendly Contentful alternative.

API-first, but lacks depth for editors

If you’re looking for an alternative to Contentful with a bit more of an enterprise focus (opens in a new window), you’ve probably come across Contentstack. It offers support for bigger teams and smaller ones with plans for expansion. However, some users have reported that the editing process is underwhelming. Although the system is powerful, workflows can become clunky, and the lack of true visual editing capabilities may hinder non-technical users.

10. Sanity (opens in a new window)


The homepage for Sanity, an alternative to Contentful.

Developer-friendly, but a steeper climb for marketers

Sanity is a solid, dev-friendly Contentful alternative. Technical teams praise its customization and real-time collaboration. Unfortunately, that also means non-technical users can feel left out. Marketers and content creators can struggle to manage content without support from developers. Teams that opt for Sanity will need to devote a lot of their energy to making this unhealthy codependency (opens in a new window) work.

Conclusion: What’s the best Contentful alternative?

Life would be a lot easier with clean answers. But unfortunately, they’re far and few between, and picking a CMS is no different. The truth is that there is no single best Contentful alternative. The same system that one company thrives with could be a death knell for another.

Your success will depend on finding the best Contentful alternative that meets your company’s specific needs. So don’t skimp on the early stages of picking a CMS (opens in a new window) – considering your goals, mapping out how you’ll get there, and deciding which features are must-haves.

Finally, it’s always a good idea to try before you buy. That can look like personalized demos, free trials, or even just taking a peek at the documentation. Providers like Storyblok can make it even easier with a Contentful migration guide (opens in a new window). The more you know about your CMS before you commit, the more likely you are to avoid buyer’s regret.