Powering retail content from search to store
Retail is changing faster than ever, and your brand story needs to move just as quickly. Deliver AI-ready, human-friendly content at scale and create memorable brand stories across every channel customers discover you on.
Retail is constantly changing.
Be ready with a CMS built to adapt.
Retail is moving faster than ever as AI search, social commerce, and rapid trend cycles reshape how customers discover and evaluate brands. But most content systems weren’t built for this pace, and frankly, the legacy ones just can't keep up. Shoppers now expect consistent, high-quality storytelling across every channel and search result, making content the defining factor between standing out or slipping behind. Your CMS should be your storytelling engine, where content is crafted, pages are built, and stories are distributed seamlessly at scale, wherever they're needed.
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Storyblok gives our developers the freedom to choose the best tools to build things the right way. At the same time, the visual editor is easy to work with so our marketers have the freedom to be creative.
Marcus Holmqvist Digital Project Manager at Oatly -
"We originally ran on a monolithic stack — Drupal on a Linux-based platform with Solr Search — which left us with very little flexibility, especially around personalization. When we started evaluating CMS options, we chose Storyblok because it let us integrate best-of-breed tools seamlessly. The impact has been huge: development time for new sites dropped from eight weeks to four, and instead of spending our energy on maintenance and housekeeping, we can finally focus on more innovative work."
Jason Hoolsema Chief Information Officer at National Retail Federation -
Thanks to Storyblok, we've managed to reduce time management efforts by up to 20%.
Olivia Warger CRM & eCommerce Manager at Axel Arigato
Storyblok, engineered for modern retail storytelling
Content is how you tell your brand story — it shapes how customers perceive, trust, and connect with you at every stage of their journey. Storyblok helps you deliver that story with clarity, speed, and consistency.
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Omnichannel content distribution
Show up wherever customers discover you. With Storyblok, your content becomes structured, scalable, and ready for every channel, from websites and apps to marketplaces and AI search.
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WYSIWYG Visual Editor
Create AI-readable, human-friendly content with a Visual Editor that lets you see what you’re building in real time. Move faster to deliver fresh, AI-optimized content — no dev ticket needed.
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Component-based architecture
Structure your retail story with composable content blocks that shoppers and AI can understand (no static web pages). Content architecture becomes the blueprint for discovery.
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Decoupled frontend and backend
Keep content flexible across every channel from social to search. Storyblok separates content from design so your stories stay adaptable, structured, and ready for AI-driven discovery.
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Field-level control
Update content once, deliver consistency everywhere. Protect pricing, product specifications, and legal information with roles, approvals, and field-level control to ensure accuracy.
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Easy, built-in localization
Deliver culturally relevant retail stories in every market. Localize copy, SEO, URLs, and metadata while keeping your structure unified for consistent, on-brand experiences everywhere.
Build an unstoppable retail stack
Simplified integrations and extendibility
Quickly integrate with your eCommerce tool of choice using official integrations. Pick and choose the functionality you'd like to add by browsing through Storyblok’s Ecosystem. You can also extend further by using the Storyblok App Store.
Storyblok is used by
thousands of businesses.
See how modern retailers are gearing up for the future with an API-first, headless CMS.
Discover how Oatly created digital experiences for three consecutive years of triple-digit growth.
Build more than just a product page with Storyblok
Trends are no longer seasonal — they shift daily. Retailers need to be able to move fast and deliver standout product content across markets and channels efficiently — Storyblok is the content powerhouse enabling you to do just that.
Log in or sign up for a free trial to explore Storyblok by clicking the button below. See how easy it is to build, structure, and reuse content for multi-channel delivery — no strings attached.
Not sure where to begin? We’ll walk you through how modern retailers are transforming their content in an interactive demo — just click the button, and we’ll handle the rest.