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The Content Debt Recovery Plan
Content debt has a price tag. It's $4.63 trillion.
That's the global cost of unmanaged content today, according to FT Longitude research, and every organization is feeling it.
For years, the content strategy has been to produce more, more, more. Now that content is outdated, duplicated, or invisible to the AI tools your customers now use to find you. This is how you take back control.
Sound expensive? Because it is.
Content debt is the accumulated weight of outdated, duplicated, orphaned, off-brand, and underperforming content. Research done in collaboration with FT Longitude reveals the full extent of the problem.
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- 62%
- of organizations do not have visibility on everything they've published
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- 5.9%
- average revenue at risk from content debt for each organization
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- 34%
- of content budget is spent just fixing bad content—and it's still not working
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- $4.63 trillion
- global total cost of content debt—how much is it costing you?
Diagnosing your content debt
If any of these items sound familiar, content debt could be impacting revenue and results without you even knowing.
- Do you know how much content your organization has published, or where it all lives?
- Does content get updated in one place but not others, leaving different channels telling different stories?
- Is content published by previous agencies, contractors, or teams still live—with no one owning it?
- Are you investing in new technology—AI tools, personalization, analytics—without seeing the returns you expected?
- Do you know whether your content is being surfaced—or cited accurately—in AI-generated answers?
If you're nodding your head, The Content Debt Recovery Plan is for you.
The Content Debt Recovery Plan
Take back control of your content debt with this 12-month program designed to lead marketing teams from content chaos to Content Confidence—and build a system to keep it that way.
Time to take back
control of your content
If your audit points to migration, talk to us first.
This plan is honest that some organizations will find their current CMS can't support what they need. If that's where you land, Storyblok is built for exactly this: structured content that governs itself and ships everywhere, from websites to AI search. See what a migration onto it actually looks like.
Chat With Us
Get in touch to learn more about Storyblok and kickstart your journey to Content Confidence.