NuBuiten B2C e-commerce replatforming

NuBuiten is a fast-growing Dutch online retailer for outdoor and garden products with a catalog of over 30,000 items, serving the Benelux B2C market. Outgrowing their legacy platform, they partnered with rb2 to replatform to Medusa open source headless commerce combined with Storyblok as their content management layer. The new composable architecture gives NuBuiten's marketing team full control over content across the Netherlands and Belgium, while enabling features like Tweakwise smart search all powered by a blazing fast TanStack storefront on Vercel.