JoyConf 2026 is back. Content Confidence. Human Connection. Save your spot!

NuBuiten B2C e-commerce replatforming rb2
Retail

NuBuiten B2C e-commerce replatforming

NuBuiten is a fast-growing Dutch online retailer for outdoor and garden products with a catalog of over 30,000 items, serving the Benelux B2C market. Outgrowing their legacy platform, they partnered with rb2 to replatform to Medusa open source headless commerce combined with Storyblok as their content management layer. The new composable architecture gives NuBuiten's marketing team full control over content across the Netherlands and Belgium, while enabling features like Tweakwise smart search all powered by a blazing fast TanStack storefront on Vercel.

  • Storyblok CMS
  • TanStack Framework
  • 4 Months Implementation Time
A woman tends to plants inside a glass greenhouse. Text advertises a 15% discount on the 'Kate' model greenhouses at Nubuiten.

Other Case Studies

  • Read our corporate case study on REWE HR Platform's journey to a future-forward headless CMS built with Storyblok.
    Retail
  • Farbwerk Herren - a company from Switzerland that brings life to old and new buildings with paint and wallpaper. The project’s goal was to create the company’s new digital platform, ensuring that the visuals and the UX are convincing on the first visit to the website. With Storyblok, thanks to its m...
    Retail
  • The Amateis Group approached us to develop 3 Direct-to-Consumer online stores for 3 different outdoor sports brands. We took up the challenge by using the power of Storyblok and Centra to allow the management of the content of the 3 brands on a single administration interface. Aulp.fr is the first o...
    Retail
  • ChromeBurner is a young and innovative company that wants to make buying motorcycle clothing and accessories fun again. They do this with their extensive webshop and modern showroom (650 m2). Moreover, they have great ambitions: to become the European market leader and to renew the motorcycle indust...
    Retail