🍪 Cookie Notice

We use cookies to learn how you interact with our content, and show you relevant content and ads based on your browsing history. You can adjust your settings below. Here's our policy.

Cookie settings
Skip to main content

Exclusive new data reveals that content debt costs $4.63 trillion globally. Read the full report and calculate your company's content debt now.

NuBuiten B2C e-commerce replatforming rb2
Retail

NuBuiten B2C e-commerce replatforming

NuBuiten is a fast-growing Dutch online retailer for outdoor and garden products with a catalog of over 30,000 items, serving the Benelux B2C market. Outgrowing their legacy platform, they partnered with rb2 to replatform to Medusa open source headless commerce combined with Storyblok as their content management layer. The new composable architecture gives NuBuiten's marketing team full control over content across the Netherlands and Belgium, while enabling features like Tweakwise smart search all powered by a blazing fast TanStack storefront on Vercel.

Try Storyblok for Free Contact Us
  • Storyblok CMS
  • TanStack Framework
  • 4 Months Implementation Time
A woman tends to plants inside a glass greenhouse. Text advertises a 15% discount on the 'Kate' model greenhouses at Nubuiten.

Get Started With Storyblok

Take a tour with us to see how you can build better content experiences, faster with Storyblok.

Get a DemoView Live

Other Case Studies

  • SegmĂĽller

    Storyblok's headless CMS was integrated into the commerce platform of the furniture retailer SegmĂĽller. The Storyblok SaaS solution offers a unique combination of visual editing tools and highly customizable content blocks on a modern headless architecture. The CMS also provides developers with the ...
    Retail

  • Functional Nutrition

    Read our eCommerce case study on Functional Nutrition’s journey to a future-forward headless CMS built on Storyblok.
    Retail
  • mobility cover

    Mobility Genossenschaft

    Read our retail case study on Mobility's journey to a future-forward headless CMS built with Storyblok.
    Retail

  • Kid’s Concept

    Today, Kid’s Concept’s products are available in their own webshop, retailers’ web shops, and physical shops in some 30 countries around the world.
    Retail
View All Case Studies