Icebug

Icebug is a Swedish eCommerce brand that has been making the world’s best traction footwear since the start in 2001. Their product range includes everything from elite trail running shoes to winter walking boots, combining high technology with great comfort. Not only are they exceptionally good at making footwear, but they also strongly emphasize minimizing their negative environmental impact, with an emission target of 6 kg CO2 per shoe pair. For their new identity and eCommerce website, they opted for Storyblok. With the CMS, they created a technical, educational, and forward-thinking visual identity that lasts and feels a lot like Icebug themselves.