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The State of eCommerce 2023: How Companies and Consumers Feel About eCommerce Websites

Learn what really matters to consumers when buying online and how eCommerce businesses adjust to these needs and requirements.

  • The influence of bad user experience on consumer decisions
  • How users engage with eCommerce websites and what matters to them
  • What companies should improve on their websites to gain more revenue

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Section titled What's Inside

We polled 6000 consumers across UK, US, and Germany to learn more about their online buying habits.

At the same time, 500 business leaders at mid-sized eCommerce companies in the US and Europe were asked about their website performance to compare how their experience correlates with the consumers.

In this report, you can find the answers to questions such as:

  • What factors influence consumers most when buying a product online?
  • What are the main reasons why people avoid buying products from a website?
  • How many business owners/decision-makers in eCommerce said their website meets all of their expectations?
  • How do companies plan to improve their eCommerce websites? 
  • What are the future trends in martech according to businesses?

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