What's inside
This study is based on a survey where 230 senior level technology decision makers (CIOs/CTOs, VP/SVP, Senior Manager) where asked about their content management solutions.
Specifically, this report is designed to show the state of MACH adaptation in the U.S., U.K., and Germany.
Among other things, you will read about:
- Current and future prospects for MACH
- Insights into customer demand and CX
- Current barriers to MACH
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Blog
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Omnichannel Marketing explained
It’s very easy to confuse the definition of “omnichannel” marketing. Isn’t it the same as multichannel marketing?
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CMS for eCommerce
How can you make sure your content finds its audience? This is the essential issue in any online business where content management is the determining factor.
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Understanding "Content Lifecycle"
If you look at content as a product, it makes sense to see it evolve through different stages. From its inception as an idea, to its creation, publication, and maintenance, content can go through different stages of its “lifecycle”.
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Customer Journeys explained in 5 minutes
Have you ever looked back on how you purchased something? What made you want to buy that specific product or service? Was there research done before? Were there any pain-points?
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What is "Intelligent Content"?
Intelligent content is used to describe multi-purposed, adaptable, and streamlined content which has a profoundly different approach from its traditional counterpart.
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