The $4.63 Trillion Problem Hiding in Your Tech Stack

Discover what's causing it, what it's costing you, and how to fix it.

FT Longitude (part of the Financial Times) analyzed 550 executives at billion-dollar organizations on content health and found something worth bringing to your next budget meeting. One score that predicts who hits their targets and who doesn't, and it's not what you'd expect.

Say hello to the Content Confidence Index 👋

The benchmark every digital team is about to be measured against. This infographic breaks down what it is, how scorers stack up where it counts—speed to market, AI search, financial targets—and how to fix yours.

Download the Infographic

Smiling person with glasses and a top bun, wearing a yellow shirt, sitting at a desk with a laptop and plants in the background.

What is the Content Confidence Index?

FT Longitude's score for content health, 0 to 100, built from six pillars: findability, brand alignment, usefulness, clarity, SEO, and AI search readiness. The average organization lands at 74.1—but that average hides one pillar dragging down the rest. Any guesses?

Learn More Chat to Us About Your Score

What's inside the infographic?

The full CCI breakdown

Where the average organization scores across all six pillars, and which one's the weak link.

Numbers you can't ignore

Data on how high and low scorers actually perform on financial targets and AI visibility.

Personalization that performs

Sector-specific figures for budget, revenue, and time spent for retail and ecommerce.

Let's crunch the numbers

on Content Confidence

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