Content Confidence Quiz

How content confident is your team, really?

AI is already reshaping how customers find and trust your brand. Take a quick check to see where your content holds up, where it's at risk, and what to fix first—benchmarked against how you compare to competitors.

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Discover Your Content Confidence

Evaluate your content confidence and find out if it's ready for the AI answers era.

2 - 4 Minutes

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12 Questions

Questions that evaluate your content process.
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Disclaimer: This assessment is intended to help you understand your organization’s current content confidence. It provides guidance and directional insights only and is not a formal audit, certification, or guarantee of outcomes.

I think AI kind of levels the playing field in a lot of ways. In our industry, you have really small consultancies and giant global consultancies—and the global ones obviously have a leg up because of their resources. But AI gives everyone an opportunity. It really comes down to how you meet that challenge, how you learn, and how you adapt.

Matt Forsyth, CEO at RDA Digital
Content Confidence means knowing your content is showing up in AI search answers as it should—with the right message, the right pricing, the right positioning. It means having the systems in place to stay agile and deliver your best work, now and through whatever comes next.

Charlene Kale, VP of Marketing at Storyblok
I see AI’s role in content management in two major angles. The first is personalization. AI can help adapt content to different regions, contexts, and user preferences—and that’s becoming increasingly important. At the end of the day, everything still comes back to content, and for us, content means CMS. The second angle is discoverability. We build a lot of digital service platforms, and for many of our clients, the priority isn’t just how end users experience the content, but whether LLMs can actually find it, parse it, and quote it. Being visible to AI search systems is becoming essential across industries—retail, nonprofits, government, pure content—it doesn’t matter. Content needs to be structured in a way that makes it discoverable.

Romain Prache , Head of Product at REF Digital

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Content Confidence Quiz

Discover Your Content Confidence

Content Structure

Content Accuracy

Tools and Systems

Governance and Ownership

Brand and Reputation

AI Visibility

Measurement and Impact

Team Collaboration

Team Capacity

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Ready to start? Content Confidence awaits.