Content Confidence Benchmark

How confident are you that your content can perform in the AI era?

This quick diagnostic is for marketing teams navigating content creation, management, and omnichannel delivery in an AI-driven world.

Five questions. Two minutes. Instant results to find out where you stand.

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Discover Your Content Confidence

Evaluate your content confidence in less than two minutes and get a personalized score with resources to move faster in the AI era.

1 - 2 Minutes

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5 Questions

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Disclaimer: This assessment is intended to help you understand your organization’s current content confidence. It provides guidance and directional insights only and is not a formal audit, certification, or guarantee of outcomes.

I think AI kind of levels the playing field in a lot of ways. In our industry, you have really small consultancies and giant global consultancies — and the global ones obviously have a leg up because of their resources. But AI gives everyone an opportunity. It really comes down to how you meet that challenge, how you learn, and how you adapt.

Matt Forsyth, CEO at RDA Digital
AI and technology is reshaping how marketing gets done — from automating workflows and integrating systems to optimizing content for performance, accessibility, and localization. The bigger disruption, though, is how buyers are changing the way they search and discover. Marketing teams need to build a culture that not only adapts to these shifts but also champions new approaches, so their brands are ready for what’s next, especially with the pace of change just now.

Mark Wheeler, Chief Marketing Officer at Storyblok
I see AI’s role in content management in two major angles. The first is personalization. AI can help adapt content to different regions, contexts, and user preferences — and that’s becoming increasingly important. At the end of the day, everything still comes back to content, and for us, content means CMS. The second angle is discoverability. We build a lot of digital service platforms, and for many of our clients, the priority isn’t just how end users experience the content, but whether LLMs can actually find it, parse it, and quote it. Being visible to AI search systems is becoming essential across industries — retail, nonprofits, government, pure content — it doesn’t matter. Content needs to be structured in a way that makes it discoverable.

Romain Prache , Head of Product at REF Digital

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