From Facts to Experiences: How to Build a Scalable Digital Platform for Multi-Brand Success



A relaunch always presents unique challenges, especially when multiple brands are involved at once.
Many B2B companies struggle to move beyond simple fact-based presentations and create truly engaging digital experiences. But what if your platform could scale efficiently while preserving a unique character for each brand?
In this masterclass, Jung von Matt NECKAR and SEB Professional reveal how they developed a modular, future-proof digital architecture for brands like WMF and Schaerer.
Learn how to design a flexible platform that adapts to diverse market demands and distinct brand identities.
Piero Adamo - Head of Digital Marketing & E-Commerce @ WMF Professional Coffee Machine
Philippe Just - Executive Technical Director @ Jung von Matt NECKAR GmbH
Martin Wenk - Executive Client Service Director @ Jung von Matt NECKAR GmbH
On-Demand Masterclass
- On Demand Masterclass
- Language: German
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A relaunch always presents unique challenges, especially when multiple brands are involved at once.
Many B2B companies struggle to move beyond simple fact-based presentations and create truly engaging digital experiences. But what if your platform could scale efficiently while preserving a unique character for each brand?
In this masterclass, Jung von Matt NECKAR and SEB Professional reveal how they developed a modular, future-proof digital architecture for brands like WMF and Schaerer.
Learn how to design a flexible platform that adapts to diverse market demands and distinct brand identities.
Piero Adamo - Head of Digital Marketing & E-Commerce @ WMF Professional Coffee Machine
Philippe Just - Executive Technical Director @ Jung von Matt NECKAR GmbH
Martin Wenk - Executive Client Service Director @ Jung von Matt NECKAR GmbH