Composable Commerce: How Paul Smith gave their digital flagship a MACH glowup
Breakfast @ Sunborn London Yacht Hotel @ ECOMMERCE EXPO. Hosted by:
The Details:
Wednesday, September 27th
8:00 am - 10:30 am
The Sky Lounge @ Sunborn London Yacht Hotel
Royal Victoria Dock, London E16 1AA
United Kingdom
Talk to composable commerce experts including Hannah Bennett, Head of Digital @ Paul Smith as she shares how her team leveraged composable commerce and MACH principles to level up Paul Smith's Digital Flagship
As a fashion brand with fantastic shops, each very unique and well designed, I was frustrated at our fixed/limited monolith front end – the website you visited didn’t represent our infamous Pink Wall shop in LA, or our flagship in Ginza or Paul’s local Albemarle in Mayfair. I wanted the website to be a Digital Flagship that was fast, designed for us and our product and customers, so we could always be best in practice, not hindered by technology.
