Composable Commerce: The Paul Smith MACH journey

Get your place at the opening breakfast at ECOMMERCE EXPO, hosted by fellow partners Klevu, Centra and Limesharp.

Join us on September 27th at the Sky Lounge at Sunborn London Yacht Hotel from 8:00am - 10:30am and learn from industry experts, including Paul Smith, as they share their metrics-driven approach to success. Hear about Paul Smith's composable success story and uncover secrets to unlocking your own business growth, operational efficiency, and customer satisfaction.

Key takeaways

Getting ROI Quickly to Prove Value & Plan for the Future: Gain actionable knowledge on how Paul Smith embarked on a composable journey, starting with the front end user experience, whilst planning for the back end replatform, enabling the brand to excel during peak traffic and sales periods even during replatforming work.
Experience Seamless Integration in Composable Commerce: Acquire real-world tips for delivering consistent brand experiences, optimizing content management, enhancing customer engagement, and providing dynamic product recommendations.
Building a Cohesive Composable Commerce Tech Stack: Learn strategies for effective communication during large-scale projects, and tackling the complexities of integration in your digital transformation.
Glean Key Lessons for Your Own Composable Commerce Journey: Discover vital lessons and prerequisites for a successful transformation, and understand the benefits and challenges of a composable architecture through the shared experience of global brand, Paul Smith.

As a fashion brand with fantastic shops, each very unique and well designed, I was frustrated at our fixed/limited monolith front end – the website you visited didn’t represent our infamous Pink Wall shop in LA, or our flagship in Ginza or Paul’s local Albemarle in Mayfair. I wanted the website to be a Digital Flagship that was fast, designed for us and our product and customers, so we could always be best in practice, not hindered by technology.

Hannah Bennett, Head of Digital, Paul Smith

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