Marketing After AI: How Content Health Determines Who Wins in 2026

In a world of zero-click search and AI-generated summaries, nearly 60% of marketers believe generative AI is already shrinking website traffic.

Content output is up, budgets are tighter, and visibility feels harder than ever to earn. As AI becomes the primary interpreter of brand content, traditional marketing metrics and workflows are breaking down. Success in 2026 will depend on content health - the clarity, structure, accuracy, and consistency of your content across every surface where decisions are formed.

In this session, we’ll explore:
- Why content health is becoming the non-negotiable KPI for modern marketing teams
- How the marketer’s role is shifting from content creator to high-impact curator
- What it takes to reduce crippling content debt before it undermines visibility and trust
- Leave with a practical 90-day action plan to restructure content as an enterprise asset, built to perform in an AI-driven discovery landscape

This webinar is a temperature check for marketing teams navigating zero-click reality, and a framework for staying visible, effective, and credible, even when clicks disappear.

Meet your speakers
Brandon Watts is the Director of PR & Communications at Storyblok. He has 20+ years of experience in shaping the narratives of tech companies, from startups to enterprises with millions of users. As a former journalist and contributor to Fast Company, Entrepreneur, Adweek, and more, Brandon understands both sides of the media landscape. Cision named him as one of the top PR experts and influencers to follow.

Alex Stark is the Product Marketing Manager for Product-Led Growth at Storyblok. She has a passion for user-centered design, having crafted UX for global brands including Condé Nast and American Express before focusing on developer marketing with SaaS organizations. Today, she champions product-led growth by blending design thinking, growth strategy, and authentic education-first content to drive marketing awareness and ensure that products resonate with the people who use them every day.