Content Confidence: Why Enterprises Need a New Strategic Discipline for the AI Era

AI has transformed how people find information. Instead of searching manually, buyers now rely on AI for answers.

This means your content is interpreted and delivered by AI, making clarity, structure, and accuracy essential. If your content is scattered or outdated, AI struggles to provide reliable responses, leading to a poor customer experience.

In this session, you will learn how to establish a content foundation that AI can understand, trust, and scale effectively.

Meet your speaker - Mark Wheeler

Mark is a B2B marketing leader with extensive experience in both global enterprises and high-growth scale-ups. He has successfully led major transformation initiatives at companies such as EMC, Nutanix, and LeanIX. As Storyblok's CMO from 2024 to 2026, he focused on establishing clarity, alignment, and scalable operating models, all informed by practical enterprise experience.

What you'll learn:

- Why reframing your content strategy is a foundational enterprise priority to drive differentiation, growth, and AI readiness in an AI-driven landscape
- The value in recognizing the need for treating content like data and security, and how marketing can drive this change
- How outdated content results in poor AI performance and what teams can do to improve
- Why structured content and efficient operations facilitate content reusability, speed, and AI support across all channels

This session is designed for marketing and digital leaders at high-growth or enterprise organizations who are facing these challenges:

- Content is scattered across different teams and systems
- Messaging and governance are inconsistent
- Content volume is increasing, leading to slower execution
- There is pressure to be “AI-ready” without a clear plan of action