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Vital Essentials, a leader in the raw pet food industry, needed a website that helped the company stand out in a crowded, competitive landscape to help grow their business. To drive eCommerce and retail sales, the website had to be visually stunning, incredibly fast, have an intuitive user flow that made it easy to purchase or find a local retailer, and allowed the client to easily manage the day-to-day updates to the website. Swarming Tech took advantage of being able to create custom field types in order to connect Storyblok with Shopify collections and products. The Datasources feature was great for being able to have existing content or pre-built option groups available for use as selectable values in component fields. The ability to be able to easily nest Storyblok components allowed them to approach their building with reusability in mind.
