People Corporation

The rebuild of People Corporation’s website transitions a fragmented ecosystem into a cohesive, user‑driven platform that supports lead nurturing and cross‑sell. The information architecture applies polyhierarchy to improve findability while balancing product and audience‑based navigation. Content strategy is anchored in semantic research to align brand tone with user language and capture qualified demand via optimized long‑form pages. Technically, the team delivered a component‑based site on Storyblok, backed by rigorous staging, defect triage, and editor‑friendly modules. Integrations and data readiness were prioritized so the site can connect to software and APIs for richer personalization and measurement. Quality and trust were strengthened through accessibility remediation (WCAG 2.2 AA), structured QA, and pre/post‑launch user testing Useberry before release and Hotjar to observe real behavior after. The result is a scalable foundation that unites brand storytelling with measurable growth.