HAMSTA – Malerbetriebe (B2B Trade Network)

HAMSTA needed a digital hub that supports its partner network of professional painters with practical resources and services. The goal was to create a “digital toolbox” where craftsmen can easily access marketing materials, lead-generation content, and partner-specific information. With Storyblok, the team can manage and publish educational content and B2B services quickly, helping traditional businesses navigate digital transformation with more ease, speed, and confidence. With the visual editor, the marketing team can manage complex product stories and landing pages independently. By decoupling the frontend, KOX now has a high-performance shopping experience where non-transactional content can be orchestrated seamlessly through Storyblok.