eCommerce

Flying headless with Vogels

Vogel’s is a known brand for TV accessories, as they always deliver the best quality for their customers. Their strategic shift to the B2C market, paired with a headless storefront and GraphQL technology, delivers seamless shopping journeys and reinforces brand awareness. Storyblok was used to replace a heavily modified version of their previous CMS. The storefront seamlessly merges data from Magento and Storyblok into one page. All the components can be reused on any page and be filled with product or category information. Gracious integrated support for 12+ languages and 6 currencies and created over 200 content blocks with Storyblok.