Empowering Cityvarasto’s Multi-Brand Growth with Storyblok and Columbia Road

Empowering Cityvarasto’s Multi-Brand Growth with Storyblok and Columbia Road Cityvarasto is Finland’s leading self-storage company. Together with PakuOvelle.com for van rentals and Opiskelijamuutot and Ja-Ki Muutto for moving services, Cityvarasto and it´s ancillary services make moving and storing easier for our customers. Experiencing rapid expansion, the group needed to modernize its digital ecosystem across multiple brands to support future growth and reflect a refreshed brand identity. Partnering with Columbia Road—a leading Nordic digital sales consultancy—Cityvarasto revamped its e-commerce experience to better serve both customers and internal teams. Storyblok was chosen as the headless CMS for its robust multi-tenant capabilities, seamless scalability, and intuitive visual editing interface. To complement Storyblok, Columbia Road built a high-performing, custom e-commerce funnel using Next.js. By decoupling content from the core codebase, the new digital architecture significantly reduces developer dependency. Storyblok empowers Cityvarasto’s sales and marketing team to independently create, launch, and manage rich digital experiences across their brand portfolio with speed and flexibility.