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Bentley’s previous web ecosystem was fragmented, technically outdated, and no longer reflected the strong market position of the innovative medtech company. To create a unified and future-ready digital presence, the team set out to centralize branding and content within a single corporate platform tailored to multiple target audiences. Their approach focused on consolidating all existing web properties, designing a scalable information architecture, and building a modular design system to support long-term growth. Powered by Storyblok as the headless CMS, and enhanced through integrations with Salesforce and career management tools, the new platform was developed over a ten-month period. The result is bentley.global — a centralized digital hub that seamlessly connects offline and online branding, enables internal teams to manage content independently, and provides a consistent, scalable foundation for Bentley’s international presence.
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