Amtico

Amtico is a retail brand founded in 1964 with the mission to create a market for designer flooring that is beautiful, flexible, durable, and sustainable. They aim to achieve this using innovative techniques, high-quality materials, and responsible practice. The company’s primary audience is customers looking for high-quality luxury vinyl flooring, and their products are sold globally. Amtico were previously using Umbarco, and since they needed to manage all aspects of the website independently, they decided to migrate to Storyblok.