Airstream

Airstream.com is the flagship brand experience for Airstream (a Thor Industries company), rebuilt on Storyblok as a fully headless, component-driven site — giving an iconic legacy brand a modern, media-rich presence its marketing team fully owns and evolves without engineering. The team architected the site around nestable Storyblok bloks, so nearly every page is assembled modularly in the Visual Editor rather than from rigid templates. Storyblok's Image Service handles on-the-fly WebP conversion, responsive sizing, and smart focal-point cropping — essential for such an image- and video-heavy brand. The Stories API powers dynamic experiences like the model lineup, cross-model comparison, and the interactive "Live Riveted" heritage timeline. The biggest win was delivering full-bleed video heroes and animated storytelling with zero performance compromise, powered by the Image Service and a headless [Nuxt/Next] frontend. The result pairs Airstream's iconic storytelling with a scalable, editor-friendly platform built to last.