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Headless CMS: How does Storyblok compare to Contentful?

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Storyblok is the first headless CMS that works for developers & marketers alike.

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  • Headless CMS: How does Storyblok compare to Contentful?

On May 13th, 2024, Storyblok started gradually rolling out a new design for its Visual Editor. Therefore, the Visual Editor product screenshots depicted in this resource may not match what you encounter in the Storyblok App. For more information and a detailed reference, please consult this FAQ on the new Visual Editor design.

Storyblok is a headless CMS similar to Contentful. Besides Content Types and flat collections, you are able to build your content structure in folders and you're still able to build out a page like content structures.

Section titled Unlimited Components in Content Entries

You can use reusable fields, so-called components, that can be nested in a tree-like structure inside one content entry, therefore you can use it much easier to build out a full-blown website with grids, columns, and image sliders and still re-use that same content on other channels later on, without the need of managing them again.

Website components

You may already create components like teasers, grids or feature sections in your daily business as a developer. Content blocks allow you as a developer to reuse those components elsewhere, refilling them with new content each time if necessary.

Section titled Visual Editor or Form based

Another big advantage is our visual editor that your marketers can use besides the normal form-based approach to manage your content and build websites.

Form Based

Thanks to “The Bridge”, our visual editor gives you a preview of the changes you make to your website, even before those changes go live. Our editor also boasts visual hints to help you easily find the elements you’re looking for.

Storyblok Visual Editor

Section titled Powerful Enterprise Capabilities

With powerful features for Enterprises, covering Single Sign-On (Auth0, Okta, Azure AD, GSuite, Salesforce, SAML2.0, ...) Workflows and User Permissions and unlimited custom Roles. With SDKs for almost all tech stacks you are in the best place to start your integration process with existing e-Commerce or PIM solutions. With the pure headless approach you are ready for all future challenges, with Storyblok your Content is ready for an Omni-Publishing Experience, not only for one project.

Storyblok Enterprise

Section titled Extendable by Design

We built Storyblok with a robust and flexible plugin system (no plugin hell, local development) to give our customers the power to extend the editor with custom field types, like a color picker or a google maps location selector. It is basically a Vue.js 2.5.2 component extended with a few helpers in the ‘window.Storyblok.plugin’ variable, that you can utilize to customize your editor experience if our existing field types are not enough.

Storyblok Market Place

Section titled Predictable pricing

Our plans are predictable and scale as you do, but not with your content. They are designed to allow developers to build out your content strategy and use it on websites, apps and other projects, without limitation in content-types or entries. We listen to our customers and adapt accordingly: That means - use whatever you need. We don’t want you as developer hit a rate limit during your development or testing because that’s actually pretty annoying - we know that - and we had the same problem with other services.

Storyblok Predictable Pricing

Section titled Tree like content structure if needed

With Storyblok you can do more than just write articles, or create portfolio entries. You can define a folder structure as you're used to from traditional CMS if you need it - still accessing everything using our Content Delivery API. Build out landing pages with nested components and create different language versions by using folders.

Section titled Want to experience it all?

Developers and Marketers all around the globe are already using Storyblok to bring their projects to market faster and in the budget. If you like the idea of an enterprise-ready, flexible and performant headless CMS you can sign up and try out all features of every plan we offer – for free. If you have questions you can always start a conversation with us in our live-chat widget in the app or on the website.


Dominik Angerer

Dominik Angerer

A web performance specialist and perfectionist. After working for big agencies as a full stack developer he founded Storyblok. He is also an active contributor to the open source community and one of the organizers of Scriptconf and Stahlstadt.js.