Romain Prache
Partner, Head of Product
Romain Prache is Partner and Head of Product at REF Digital, a Montreal-based agency with a 50-plus-person team spanning front-end and back-end development, UX/UI design, solution architecture, and strategy, focused primarily on digital experiences for retailers.
He previously worked with organizations including The Webby Awards, Awards, and LG2 (REF Digital itself was launched by LG2 Group). In his product leadership role, Romain has spoken publicly about how AI is reshaping content delivery for the brands his team works with, noting that "today's landscape extends far beyond multilingual translations — we're talking about automated content creation, dynamic personalization, intelligent metadata enrichment, and so much more."
He brings that perspective to REF Digital's work helping retail clients modernize underperforming websites and build content platforms that can actually keep pace with AI-driven customer expectations.