Daz Gordon

Daz Gordon is a Product Manager at People's Postcode Lottery, where he led the organization's shift from a custom-built monolith to a modular, headless architecture with Storyblok at its core.

He shared the behind-the-scenes story at JoyConf — the decisions that shaped the migration, the wins along the way, and the surprises the team didn't see coming — offering candid insight into what worked well and what he'd approach differently next time.

Daz brings hands-on product and development experience to his work, with a particular focus on how a smart platform shift can transform the way developers and content teams collaborate day to day.