The AI Discovery Leadership Gap

Where marketing leaders stand on AI search, brand visibility, and content readiness.

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What's inside

We surveyed 100 marketing and communications leaders involved in strategic decisions around content infrastructure, CMS selection, and AI-driven marketing initiatives to find out where they really stand on AI discovery.

The theme? A clear leadership gap: 87% are planning to increase investment in content infrastructure, but inflexible architecture, legacy CMS systems, and a lack of authority strategy are holding most teams back.

Download the infographic to see the full picture and find out how your organization compares.

It’s pivot or fall behind. 2025–2026 is the critical pivot window: Sites that aren’t rethinking architecture now will be forced to play catch-up in just a couple of years.

Mark Wheeler, CMO

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