The Marketer’s Guide to Navigating the Era of Constant Change
As marketers today, often the hardest part of our job isn’t necessarily the work itself, but the feeling that we’re unable to catch a breath before the next shift arrives. This whitepaper is your practical sidekick in the era of constant change in tech, AI, and all the rest.
What's inside
Much of today’s change is fueled by technology — AI, automation, advanced analytics, and so much more are reshaping how we reach, understand, and inspire audiences.
Thriving requires more than agility; it calls for staying calm amid the storm, focusing on the shifts that matter, and advocating for the changes we need in our teams and tech.
We invite you to press pause on the chaos and explore practical, tried-and-tested tips to navigate change with intention.
Discover how to keep pace without losing perspective, advocate for the shifts that matter, and understand the psychology of what motivates people to embrace change. This whitepaper offers actionable guidance to help marketers adapt thoughtfully, influence effectively, and create lasting impact.
How to keep up with change
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Tips and best practices you can action straight away — from trend tracking to community learning to trusting your brand voice — to stay on top of the latest updates.
The psychology of change
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The COM-B model of motivation defines the three pillars of behavioral change and how marketers can use them to advocate for and lead change within their teams.
Change advocacy framework
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A dedicated framework for driving change in your tech and team from identifying the change you want to make all the way through to implementation (and everything in between).
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