The Cost of Inaction: How Legacy CMS Blocks Growth in the AI-Driven Era

Featuring:

- Facundo Giuliani - Solutions Engineering Team Manager at Storyblok

- Julius Hemingway - Product Marketing Team Manager at Storyblok

- Georgie Jones - Content Marketing Team Manager at Storyblok

Every day, AI tools explain, compare, and recommend brands, often before someone ever visits your site, clicks on an ad, or reads your lovingly crafted homepage copy.

🤖 So while the robots aren’t taking over…
They are shaping first impressions (rude, but true)

What This Webinar Is Actually About

This isn’t an AI apocalypse talk, and it’s definitely not a “10 hacks to beat the bots” situation.

It’s a smart and honest conversation – with insights from across the marketing organization, featuring perspectives from a product marketer, a PR & brand marketer, and a growth marketer – about:

🔎 Why discovery now happens in conversations, not clicks – yes, SEO isn’t dead, it’s just evolved into GEO
🩺 Why content health matters more than ever when AI interprets meaning, not just keywords – clarity > volume, every time
🎨 How to build a curated brand ecosystem so AI pulls the right story – even when you’re offline, in meetings, or on PTO
🤺 Why operational health is your secret weapon when products, messaging, or markets inevitably change – because something always changes five minutes after launch

💅🏼 All in 30 minutes, because none of us has time for a two-hour existential crisis (or a third meeting that could have been a Slack message).